Tapestry (TPR) Stock Is Up, What You Need To Know

What Happened?

Shares of luxury fashion conglomerate Tapestry (NYSE:TPR) jumped 1.8% in the morning session after the company appointed a new executive to lead its data and artificial intelligence initiatives. 

Fabio Luzzi was named Chief Data & Analytics Officer at the parent company of Coach and Kate Spade. Luzzi, who had been with Tapestry for nearly seven and a half years, said the move marked an important milestone in the company's journey to make data and AI a "true competitive advantage." He added that data and AI were changing how the company works by "amplifying creativity with greater insight, and speed." This news followed a report from the previous day highlighting that Tapestry's Coach brand entered fiscal 2026 with strong momentum, delivering a 21% year-over-year revenue increase in its first quarter.

After the initial pop the shares cooled down to $104.06, up 2% from previous close.

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What Is The Market Telling Us

Tapestry’s shares are somewhat volatile and have had 13 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 6 days ago when the stock dropped 12.7% on the news that the company reported third-quarter results that fell short of high investor expectations. The luxury fashion firm announced revenue of $1.70 billion and GAAP earnings of $1.28 per share, surpassing analyst forecasts. This performance was supported by a 21% year-on-year increase in constant currency revenue, a measure that excludes the impact of foreign exchange fluctuations. Based on the strong results, Tapestry raised its financial outlook for the full year, expecting revenue to reach about $7.3 billion. Despite the positive headline numbers and improved guidance, the stock's drop suggested investors may have been anticipating an even stronger performance and outlook from the company.

Tapestry is up 58.6% since the beginning of the year, but at $104.06 per share, it is still trading 11.2% below its 52-week high of $117.14 from October 2025. Investors who bought $1,000 worth of Tapestry’s shares 5 years ago would now be looking at an investment worth $4,116.

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