Jim Cramer Says He is "Such a Big Believer in ELF"

e.l.f. Beauty, Inc. (NYSE:ELF) is one of the stocks Jim Cramer recently put under a microscope. A caller asked for Cramer’s thoughts on the stock given that it has been hit recently, and here’s what he had to say in response:

“Boy, you know, I was shocked at that. I’m such a big believer in ELF, and it just keeps getting hit and hit and hit, and I don’t know, it’s only $4.6 billion now. That seems very, very low. I know that it did make some mistakes in terms of cost structure, but I’m willing to say that I think, I think it’s a buy. I know that’s contrary to, I think it’s a buy.”

e.l.f. Beauty, Inc. (NYSE:ELF) sells cosmetics and skincare products under brands like e.l.f. Cosmetics, Well People, Naturium, and Keys Soulcare. Cramer mentioned the stock during the October 17 episode. He said:

“While I was on the West Coast, I got a chance to check in with e.l.f. Beauty, the value-oriented cosmetics company based in Oakland. Even though this stock’s up 9% for the year, it’s been a real volatile trader in part because of its heavy reliance on China for manufacturing. But this hasn’t done much to derail the stock lately, and I wouldn’t be surprised if it’s got more upside.”

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Disclosure: None. This article is originally published at Insider Monkey.