Why Strategy (MSTR) Stock Is Up Today

By Anthony Lee | November 18, 2025, 2:15 PM

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What Happened?

Shares of bitcoin development company Strategy (NASDAQ:MSTR) jumped 9.1% in the afternoon session after the price of Bitcoin rebounded from recent lows, as the company disclosed another significant purchase of the cryptocurrency, reinforcing its bullish stance. 

The stock recovered after falling during the previous trading session when Bitcoin's price dropped below $90,000 to a multi-month low. Strategy's value is closely linked to its large crypto holdings. Amid the market turbulence, the company's founder, Michael Saylor, announced the firm had acquired an additional 8,178 bitcoins for about $830 million. This latest purchase boosted Strategy's total holdings to 649,870 tokens. The stock's strong rally suggested investors approved of the company's decision to increase its Bitcoin position during the price dip, highlighting the share price's tight connection to the digital asset's performance.

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What Is The Market Telling Us

Strategy’s shares are extremely volatile and have had 67 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 5 days ago when the stock dropped 4.7% on the news that investor caution spread amid concerns that the rally in artificial intelligence stocks might have created a bubble. 

After a fantastic run, many of those high-flying AI and technology stocks saw investors take profits: selling shares to lock in their gains. This is often called a "market rotation." Money is moving out of the red-hot tech sector (which some worry has become too expensive) and into other parts of the market that investors may currently deem more stable or reasonably-priced. There's a secondary reason for the cautious mood: The long government shutdown came to an end. Though it's typically interpreted as good news, it also means a flood of delayed economic reports will be released. For weeks, investors were "flying blind" without key updates on the economy's health, like inflation data and the jobs report. In typical "sell the news" fashion, investors may also be taking profits and selling in anticipation that the new data would potentially give the Federal Reserve reasons to slow or even pause future rate cuts.

Strategy is down 30% since the beginning of the year, and at $210.06 per share, it is trading 55.7% below its 52-week high of $473.83 from November 2024. Investors who bought $1,000 worth of Strategy’s shares 5 years ago would now be looking at an investment worth $9,863.

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