Jim Cramer on e.l.f. Beauty: "This One's Gotten Too Hard for Me"

e.l.f. Beauty, Inc. (NYSE:ELF) is one of the stocks Jim Cramer recently shed light on. When a caller asked for his opinion on ELF, Cramer commented:

“Okay, you know, someone asked me about this last night, and they said, what do you think? I’m out there talking to a lot of people, and I said, you know what? This one’s gotten too hard for me. Look, I know I like Tarang Amin. I backed him the whole way, but it’s just become one of those stocks that’s [got] a tariff problem, and the short interest is really big. And right now, I think it’s low, but I’m afraid literally that I will get my head blown off if I say this is the level to buy it.”

e.l.f. Beauty, Inc. (NYSE:ELF) sells cosmetics and skincare products under its brands, like e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare. A caller asked for Cramer’s thoughts on the stock during the November 11 episode, and he replied:

“Boy, you know, I was shocked at that. I’m such a big believer in ELF, and it just keeps getting hit and hit and hit, and I don’t know, it’s only $4.6 billion now. That seems very, very low. I know that it did make some mistakes in terms of cost structure, but I’m willing to say that I think, I think it’s a buy. I know that’s contrary to, I think it’s a buy.”

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Disclosure: None. This article is originally published at Insider Monkey.