Strong Base44 Platform Momentum Drives Analyst Confidence in Wix.com (WIX)

Wix.com Ltd. (NASDAQ:WIX) is one of the 12 oversold global stocks to invest in.

As of November 27, Wix.com Ltd. (NASDAQ:WIX) is a consensus Buy with over 90% analysts covering it having a Buy, Strong Buy, or equivalent rating. With a consensus 1-year average price target of $167.76, the stock has a 75.17% upside potential.

On November 24, 2025, UBS reiterated its “Buy” rating on Wix.com Ltd. (NASDAQ:WIX) with a $170 price target, which shortly followed the company’s Q3 2025 results announcement on November 19.

In the third quarter, Wix.com Ltd. (NASDAQ:WIX) reported 14% YoY revenue growth, taking it to $505.2 million. The revenue growth was driven by Creative Subscriptions revenue of $356.2 million, up 12% YoY, and Business Solutions revenue of $149.0 million, up 18% YoY. While non-GAAP net income hit $100.2 million, or $1.68 per diluted share, the company recorded a GAAP net loss of $0.6 million. The quarter saw a healthy demand across both core offerings and the Base44 platform, with total bookings rising 14% to $514.5 million.

Management expressed confidence in its Base44 platform, whose top-line growth is surpassing expectations, and therefore prompting accelerated marketing investments with strong returns on investment. Wix.com Ltd. (NASDAQ:WIX)’s CFO, Lior Shemesh, reaffirmed that strategic investments will solidify the platform as a key growth driver in 2026. The platform’s growth potential also caught the attention of Needham’s Bernie McTernan, who reiterated a “Buy” rating on November 19, 2025. Despite acknowledging that it is currently too early to predict Base44 as a long-term revenue driver, the analyst believes the high-end projections translate into significant future upside.

The quarter also saw Wix.com Ltd. (NASDAQ:WIX) executing $175 million in share repurchases, updating its full-year revenue guidance to $1.99-2.00 billion, and projecting bookings at $2.060-2.078 billion. Management anticipates a meaningful contribution from Base44, alongside stable core growth.

Wix.com Ltd. (NASDAQ:WIX), a global platform, enables users to create and manage digital experiences. It helps businesses, creators, and enterprises scale online with its AI-powered website builder and Base44 no-code applications.

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