Micron (MU) Stock Is Up, What You Need To Know

What Happened?

Shares of memory chips maker Micron (NYSE:MU) jumped 2.4% in the morning session after several investment firms raised their price targets on the stock, citing strong demand for artificial intelligence (AI) chips and the company's recent strategic shift. 

BofA Securities, Susquehanna, and Wolfe Research were among the firms that increased their price objectives, pointing to a durable, AI-driven memory demand cycle. The positive analyst sentiment followed Micron's announcement that it would exit its consumer memory business, known as the Crucial brand. This move allowed the company to focus its resources on more profitable, high-demand products like High-Bandwidth Memory (HBM) chips, which are essential for AI data centers. Demand for these advanced chips has been so strong that Micron's HBM inventory was reported as sold out through 2026. Analysts noted that tight supply conditions were expected to support higher prices for Micron's products.

After the initial pop the shares cooled down to $242.89, up 2.4% from previous close.

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What Is The Market Telling Us

Micron’s shares are extremely volatile and have had 37 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 4 days ago when the stock dropped 3.3% on the news that the company announced its decision to exit the Crucial consumer memory business to focus on more strategic growth areas. 

This move involved shutting down its well-known "Crucial" brand, which sold products like RAM and SSDs. The company stated it would redirect resources toward the rapidly growing demand for advanced memory chips used in artificial intelligence (AI) and data centers. While the company planned to continue shipping consumer products until early 2026 to ensure a smooth transition, the announcement marked a significant shift in its business focus. The stock's drop suggested investor concern regarding the strategic change.

Micron is up 178% since the beginning of the year, and at $242.89 per share, it is trading close to its 52-week high of $253.30 from November 2025. Investors who bought $1,000 worth of Micron’s shares 5 years ago would now be looking at an investment worth $3,319.

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