Mixed Analyst Views on Affirm Holdings (AFRM)

By Ali Ahmed | December 13, 2025, 11:14 PM

Affirm Holdings, Inc. (NASDAQ:AFRM) is one of the 14 Most Promising Fintech Stocks to Invest In. On December 9, Susquehanna reaffirmed its Buy rating on Affirm Holdings, Inc. (NASDAQ:AFRM) with a price target of $105.

On December 9, Wolfe Research initiated coverage on Affirm Holdings, Inc. (NASDAQ:AFRM), giving the stock a Peerperform rating and a year-end 2026 fair value range of $72-$82. The research firm expects the company’s fiscal year 2026 revenue less transaction costs (RLTC) to reach $1.95 billion, which is a little more than the Street consensus of $1.92 billion.

Mixed Analyst Views on Affirm Holdings (AFRM)

Wolfe Research noted that Affirm Holdings, Inc. (NASDAQ:AFRM) has made good progress on profitability and growth in key initiatives like 0% APR installment loans, Affirm Card, and international expansion. However, the firm is waiting for “a more attractive entry point before becoming incrementally constructive.”

Previously, on December 4, Freedom Capital Markets also began coverage of Affirm Holdings, Inc. (NASDAQ:AFRM), assigning the stock a Buy rating with a $90 price target. Freedom Capital sees the company as the top provider of Buy Now, Pay Later (BNPL) payment options for US consumers. Affirm Holdings, Inc. (NASDAQ:AFRM) also has plans to expand internationally.

The research firm pointed out that the company has seen strong US market share growth, which has led to GAAP profitability in the last three quarters. Freedom Capital views Affirm Holdings, Inc. (NASDAQ:AFRM) as a “+mid-20s grower” that offers high-20s adjusted operating income margins and room for further growth.

Affirm Holdings, Inc. (NASDAQ:AFRM) is an American financial technology company that offers buy now, pay later (BNPL) solutions. The company’s platform includes point-of-sale payment options, a consumer app, the Affirm Card, and merchant services.

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Disclosure: None. This article is originally published at Insider Monkey.

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