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Booking Holdings Inc. (NASDAQ:BKNG) is among the best holding company stocks to buy according to analysts. On December 11, John Colantuoni, an analyst at Jefferies, reaffirmed a ‘Hold’ rating on Booking Holdings Inc. (NASDAQ:BKNG), while keeping a price target of $5,800, which suggests an upside potential of about 9%.
Separately, on November 24, Jake Fuller from BTIG maintained a ‘Buy’ rating on Booking Holdings Inc. (NASDAQ:BKNG) with a $6,250 price target. On the same day, BNP Paribas Exane initiated coverage of the company with an ‘Outperform’ rating and a $6,100 price target, implying nearly 15% upside. The firm noted the company’s top-tier margin profile and huge user base as growth catalysts that position it well to sustain investments in growth initiatives.
According to BNP Paribas Exane, Booking Holdings Inc. (NASDAQ:BKNG) is expected to experience an expansion of its market share in global travel and accommodation (excluding China) from 3.6% in 2024 to 4.1% by 2027. Additionally, the firm highlighted key strategic investment areas for the company, particularly global market share gains, U.S.-focused expansion, and AI projects.
Overall, Booking Holdings Inc. (NASDAQ:BKNG) has a ‘Buy’ or equivalent rating from 76% of analysts covering the stock as of December 12. With a median price target of $6,250, the stock has approximately 17.9% upside potential from its current price.
Booking Holdings Inc. (NASDAQ:BKNG) is a Connecticut-based provider of travel and restaurant reservations and related services through online and traditional platforms. Founded in 1997, the company operates platforms such as Booking.com, Priceline, Agoda, and KAYAK.
While we acknowledge the potential of BKNG as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.
READ NEXT: The Best and Worst Dow Stocks for the Next 12 Months and 10 Unstoppable Stocks That Could Double Your Money.
Disclosure: None.
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