Dutch Bros (BROS) Stock Trades Up, Here Is Why

What Happened?

Shares of coffee chain Dutch Bros (NYSE:BROS) jumped 4.3% in the morning session after KeyBanc initiated coverage on the stock with an 'Overweight' rating, and the company opened its first store in Los Angeles. Analyst Eric Gonzalez from KeyBanc set a price target of $77.00. An 'Overweight' rating generally suggested that the analyst believed the stock would perform better than the average return of the stocks that the analyst covers.

After the initial pop the shares cooled down to $65.21, up 3.5% from previous close.

Is now the time to buy Dutch Bros? Access our full analysis report here.

What Is The Market Telling Us

Dutch Bros’s shares are extremely volatile and have had 30 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 15 days ago when the stock gained 2.9% on the news that RBC Capital raised its price target on the stock to $80 from $75, while maintaining its Outperform rating. The firm’s positive view followed a period of strong performance by the coffee chain. In its third quarter of 2025, Dutch Bros delivered robust results, with revenues climbing 25% compared to the same period in the previous year. System-wide same-shop sales also grew by 5.7%, driven by a significant increase in customer transactions. This marked the fifth consecutive quarter of transaction growth for the company, highlighting its momentum in the market.

Dutch Bros is up 15.8% since the beginning of the year, but at $65.21 per share, it is still trading 23.6% below its 52-week high of $85.37 from February 2025. Investors who bought $1,000 worth of Dutch Bros’s shares at the IPO in September 2021 would now be looking at an investment worth $1,778.

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