Why the Market Dipped But Booking Holdings (BKNG) Gained Today

By Zacks Equity Research | January 07, 2026, 6:00 PM

Booking Holdings (BKNG) closed at $5,445.72 in the latest trading session, marking a +1.82% move from the prior day. This move outpaced the S&P 500's daily loss of 0.34%. Elsewhere, the Dow saw a downswing of 0.94%, while the tech-heavy Nasdaq appreciated by 0.16%.

Shares of the online booking service witnessed a gain of 2.94% over the previous month, beating the performance of the Retail-Wholesale sector with its gain of 2.04%, and the S&P 500's gain of 1.19%.

The investment community will be closely monitoring the performance of Booking Holdings in its forthcoming earnings report. The company's earnings per share (EPS) are projected to be $48.6, reflecting a 16.97% increase from the same quarter last year. Meanwhile, the latest consensus estimate predicts the revenue to be $6.12 billion, indicating a 11.95% increase compared to the same quarter of the previous year.

For the annual period, the Zacks Consensus Estimates anticipate earnings of $226.92 per share and a revenue of $26.66 billion, signifying shifts of +21.28% and 0%, respectively, from the last year.

Additionally, investors should keep an eye on any recent revisions to analyst forecasts for Booking Holdings. Recent revisions tend to reflect the latest near-term business trends. With this in mind, we can consider positive estimate revisions a sign of optimism about the business outlook.

Based on our research, we believe these estimate revisions are directly related to near-term stock moves. To benefit from this, we have developed the Zacks Rank, a proprietary model which takes these estimate changes into account and provides an actionable rating system.

The Zacks Rank system, stretching from #1 (Strong Buy) to #5 (Strong Sell), has a noteworthy track record of outperforming, validated by third-party audits, with stocks rated #1 producing an average annual return of +25% since the year 1988. The Zacks Consensus EPS estimate has moved 0.16% higher within the past month. At present, Booking Holdings boasts a Zacks Rank of #2 (Buy).

Digging into valuation, Booking Holdings currently has a Forward P/E ratio of 20.3. For comparison, its industry has an average Forward P/E of 18.09, which means Booking Holdings is trading at a premium to the group.

It is also worth noting that BKNG currently has a PEG ratio of 1.16. Comparable to the widely accepted P/E ratio, the PEG ratio also accounts for the company's projected earnings growth. As of the close of trade yesterday, the Internet - Commerce industry held an average PEG ratio of 1.15.

The Internet - Commerce industry is part of the Retail-Wholesale sector. This group has a Zacks Industry Rank of 158, putting it in the bottom 36% of all 250+ industries.

The Zacks Industry Rank assesses the vigor of our specific industry groups by computing the average Zacks Rank of the individual stocks incorporated in the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

Keep in mind to rely on Zacks.com to watch all these stock-impacting metrics, and more, in the succeeding trading sessions.

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This article originally published on Zacks Investment Research (zacks.com).

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