Jim Cramer Says "I Think Most of the Pain in Deckers and HOKA Is Already Baked In"

By Syeda Seirut Javed | January 08, 2026, 7:20 AM

Deckers Outdoor Corporation (NYSE:DECK) is one of the S&P 500 and Nasdaq-100 stocks Jim Cramer commented on. Cramer highlighted the challenges faced by the company, as he remarked:

“Fourth worst, really amazing, Deckers Brands, the footwear and parent company behind UGGs, Teva, and HOKA, that hot shoe, it fell 49% in 2025. Deckers got poleaxed earlier in the year on tariff worries and the stock never really recovered, basically trading sideways since early April. A lot of people tried to bottom fish in this one. The company’s growth engine, HOKA, has seen a slowdown for the past couple of quarters. And if you believe that Nike can turn itself around, which we do, or we would not have bought it for the Charitable Trust, well, then it’s very bad news for the sneaker competitor. Honestly, I think most of the pain in Deckers and HOKA is already baked in, with the stock trading at about 16 times this year’s earnings estimates. But I feel very alone on this one. Every time people have tried to come in, they just had their head cut off.”

Photo by Adam Nowakowski on Unsplash

Deckers Outdoor Corporation (NYSE:DECK) sells footwear, apparel, and accessories for casual and high-performance use under brands such as UGG, HOKA, Teva, Koolaburra, and AHNU.

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Disclosure: None. This article is originally published at Insider Monkey.

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