Bernstein Reiterates a Buy Rating on Apple Inc. (AAPL)

By Noor Ul Ain Rehman | January 09, 2026, 4:21 AM

Apple Inc. (NASDAQ:AAPL) is one of the best major stocks to invest in right now. On January 6, Bernstein reiterated a Buy rating on Apple Inc. (NASDAQ:AAPL) and set a price target of $325. Apple Inc. (NASDAQ:AAPL) also received a rating update from Bank of America Securities on January 5, with the firm reaffirming a Buy rating on the stock with a $325 price target.

Despite solid demand for iPhone 17, Raymond James resumed coverage of Apple Inc. (NASDAQ:AAPL) on January 2 with a Hold rating without a price target. The firm told investors that the stock’s valuation could impede its upside potential over the near term, while also noting that the valuation already exhibits Apple Inc.’s (NASDAQ:AAPL) strong position in consumer hardware, services, and ecosystem “with a highly sticky value proposition”, along with solid fundamentals, and better product cycles. Investors are already aware of these company strengths, and added that additional gains from technology upgrade cycles may be harder to land, provided the company’s extensive user base of around 2.4 billion.

According to Raymond James, much of the recent rise in AAPl stock was propelled by the refresh cycle for iPhone 17. It stated that: “While we don’t discount the value generated by this growth (likely exceeding $217 billion in CY25), with a valuation several turns above the 5-year average P/E, we remain on the sidelines at this time.” The firm also supported the Hold rating with risks regarding component pricing, tariff-related cost pressures, and supply chain concentration in China.

Apple Inc. (NASDAQ:AAPL) designs, manufactures, and sells smartphones, personal computers, wearables, accessories, and related products and services worldwide.

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READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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