Bernstein Sees 2026 Favoring Higher-Income Shoppers, Boosts Dollar General (DG) Target

Dollar General Corporation (NYSE:DG) is included among the 13 Best Consumer Staples Dividend Stocks to Invest in Now.

On January 5, Bernstein raised its price target on Dollar General Corporation (NYSE:DG) to $150 from $141 and kept an Outperform rating. From a macro standpoint, the firm expects middle- to high-income consumers to be in a stronger position in 2026. Persistent inflation and a cooling labor market have continued to pressure the real spending power of lower-income shoppers. At the same time, incremental tax refunds tied to the OBBBA are expected to flow more heavily toward middle- and high-income groups, Bernstein said.

Bank of America analysts also see room for Dollar General Corporation (NYSE:DG) to gain traction, especially as larger-than-expected tax refunds could support results in the first quarter. In a January 2 report cited by CNBC, the bank said it is leaning toward stocks trading at fair value or at a discount, even as the S&P 500 becomes more expensive. In a recent research note, BofA pointed out that many stocks are now trading at a premium, making attractive opportunities harder to find. The bank said Dollar General’s efforts to streamline operations and rein in inventory are starting to show results. Those changes should support margins and lift the bottom line in the coming quarter. BofA has a Buy rating on the stock with a $160 price target. Shares are up more than 100% over the past 12 months.

Dollar General Corporation (NYSE:DG) operates as a discount retailer, selling a mix of consumables, seasonal goods, home products, and apparel.

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