Wayfair Inc. (NYSE:W) shares are trading higher on Tuesday after the company announced its collaboration with Alphabet Inc. (NASDAQ:GOOG)(NASDAQ:GOOG) to enable smoother and more secure interactions between AI agents and retailer platforms.
• Wayfair stock is approaching key resistance levels. Why is W stock breaking out?
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The company is enhancing the online shopping experience by helping customers explore millions of home products across categories, styles and price ranges with confidence.
Soon, the Universal Commerce Protocol (UCP) will enable a new checkout experience for eligible Google product listings in AI Mode on Search and the Gemini app.
This allows customers to complete their purchases directly from Wayfair while browsing on Google, with Wayfair remaining the merchant of record to ensure consistent pricing, fulfillment and customer support, noted Fiona Tan, Wayfair’s chief technology officer who added, “The Universal Commerce Protocol serves as the common language for this new ecosystem. It allows agents to bridge the gap between discovery and checkout, while ensuring we remain the merchant of record to guarantee the quality of the service.”
W Price Action: Wayfair shares are up 2.90% at $118.17 at publication on Tuesday.
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