AI-Shopping Assistant Rufus to Drive Amazon.com, Inc. (AMZN) e-Commerce Growth: Evercore ISI

Amazon.com Inc (NASDAQ:AMZN) is one of the best blue-chip stocks to buy for 2026. On January 5, analysts at Evercore ISI reiterated an outperform rating on Amazon.com Inc (NASDAQ:AMZN) and set a $335 price target. According to the research firm, the e-commerce giant is well-positioned for growth driven by its AI-powered shopping assistant, Rufus.

Evercore ISI expects Rufus and other AI commerce features to bolster Amazon’s retail gross merchandise volume by 4.44% by 2028. Last year alone, more than 250 million customers used the generative AI-powered conversational shopping assistant. Increased use led to a $10 billion increase in gross merchandise volume.

Rufus Edge stems from the fact that 60% of customers who use it often complete a purchase, thereby strengthening the company’s gross merchandise volume. Its use is expected to increase with the rollout of additional AI features, including AutoBuy and Predicting Bundling. Additionally, Evercore ISI expects Rufus to enhance Amazon’s ad revenue by about $4 billion by 2028. The increase would come as AI shopping helps guide and extract greater intent.

Meanwhile, on January 7, Amazon’s cloud unit entered into a strategic partnership with Infosys to develop more enterprise services using generative artificial intelligence. The partnership will result in the integration of Topaz AI services with Amazon Web Services AI assistant to offer comprehensive gen AI services to companies.

Amazon.com, Inc. (NASDAQ:AMZN) is a global tech giant known primarily for its massive e-commerce platform, which sells a vast selection of goods directly and allows millions of third-party sellers to use its marketplace. It’s also a leading provider of cloud computing services, offering scalable infrastructure, databases, AI, and more to businesses.

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Disclosure: None. This article is originally published at Insider Monkey.