Broader Analyst Sentiment Bullish on Adobe (ADBE) Amid Longer-Term Franchise Strength

Adobe Inc. (NASDAQ:ADBE) is one of the 10 Goldman Sachs undervalued stocks to invest in.

As of January 16, 2026, investor sentiment surrounding Adobe Inc. (NASDAQ:ADBE) remains cautiously constructive. Roughly 60% of analysts maintain their bullish tones with a consensus price target of $417.50, implying 37.30% upside. However, investor debate is growing around the company’s short-term catalysts and longer-term franchise strength.

One recent analyst update came from Oppenheimer on January 13, 2026, when the investment firm downgraded Adobe Inc. (NASDAQ:ADBE) from ‘Outperform’ to ‘Perform’ without assigning a price target. The firm’s neutral stance comes amid broader sector uncertainty.

On January 9, 2026, BMO Capital downgraded Adobe Inc. (NASDAQ:ADBE) to ‘Market Perform’, cutting its price target from $400.00 to $375.00, reflecting rising competition within Creative Cloud, particularly among small businesses, students, and freelancers. While the firm views Adobe as a cheaply valued stock, BMO Capital sees limited upside catalysts at the moment and expects shares to remain range-bound.

Furthermore, on January 5, 2026, Jefferies downgraded Adobe Inc. (NASDAQ:ADBE) from ‘Buy’ to ‘Hold’, reducing its price target from $500.00 to $400.00. The firm’s update came as part of a broader 2026 software reset. The firm noted relative strength in the infrastructure over the applications segment amid gradual AI monetization.

Adobe Inc. (NASDAQ:ADBE), a global software leader, provides digital media and digital experience solutions. Through its offerings, the company enables content creation, document management, and customer experience optimization for creative professionals, enterprises, and marketers worldwide.

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