PayPal Holdings, Inc. (NASDAQ:PYPL) announced Thursday that it has agreed to acquire Cymbio, tightening its focus on AI-driven commerce as shopping increasingly shifts toward conversational platforms.
The financial terms of the deal were not disclosed.
The move adds infrastructure that enables merchants to place product catalogs directly within AI shopping environments, where discovery and checkout are beginning to merge.
Cymbio is a multi-channel orchestration platform for merchants, enabling connectivity to a global network of marketplaces, retailers, social commerce channels and AI shopping experiences.
Founded in 2015 and based in Tel Aviv (Israel), Cymbio brings experience in marketplace integration and multi-channel commerce.
The transaction is expected to close in the first half of 2026, subject to customary conditions, reinforcing PayPal's push to stay relevant as AI reshapes how consumers shop.
Why It Matters?
The deal brings Cymbio's multi-channel orchestration technology into PayPal's agentic commerce stack, allowing sellers to surface products across tools such as Microsoft Copilot and Perplexity without changing their existing operations.
For PayPal, the objective is scale: keeping merchants visible as AI becomes a primary entry point for online shopping.
Michelle Gill, executive vice president and general manager of small business and financial services at PayPal, said, “Acquiring Cymbio’s technology and team will enhance our agentic commerce capabilities and accelerate the expansion to more of our merchants. By making their product catalogs discoverable on AI surfaces, merchants can increase sales while expanding product choice to the millions of consumers shopping on AI platforms today.”
Cymbio's systems will power PayPal's Store Sync service, which distributes product data into AI interfaces and routes orders back to merchants' current fulfillment and management platforms. Brands including Abercrombie & Fitch, Fabletics, Newegg, and Adorama are already using the service.
The announcement comes as investor sentiment toward PayPal has improved amid broader trade-related developments. In a separate catalyst, PayPal shares rose after easing tariff concerns lifted confidence across global commerce and payments stocks.
PayPal held Cash and equivalents of $14.4 billion as of September 30, 2025.
PYPL Price Action: PayPal Holdings shares were up 0.93% at $56.41 during premarket trading on Thursday. The stock is near its 52-week low of $55.01, according to Benzinga Pro data.
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