Upstart's Credit Union Partnerships Soar: Will it Fuel Revenue Growth?

By Zacks Equity Research | January 22, 2026, 11:32 AM

Upstart UPST has partnered with Rize Credit Union, enabling the credit union (CU) to offer personal loans to more consumers across California, helping meet the growing demand for accessible financial solutions. Rize Credit Union started offering personal loans through the Upstart Referral Network in May 2024.

Qualified applicants for personal loans on Upstart.com who meet Rize’s credit policies receive customized offers through Upstart Referral Network, as they smoothly transition to a Rize-branded experience to finish the online member application and closing process.

Similarly, this month, MyPoint CU has joined hands with Upstart to offer personal loans to more consumers. In December 2025, Tech CU partnered with Upstart to offer personal loans and auto refinance loans to more consumers. These moves show growing confidence in Upstart’s technology from community lenders seeking faster approvals and smarter underwriting.

As of Sept. 30, 2025, Upstart had more than 100 lending partners participating on its marketplace, and the company expects to continue to expand its lending partnerships to new participants.

Upstart enables lending partners to originate credit through its proprietary, cloud-based AI lending marketplace. As the company’s technology advances and more partners adopt the platform, consumers gain better access to affordable, seamless credit. The company’s top lending partners originate a significant portion of loans on its marketplace. In the first nine months of 2025, its top three lending partners collectively originated 85% of the Transaction Volume and Number of Loans and accounted for 63% of its total revenue.

UPST: Peer Moves

LendingClub Corporation LC partnered with Wisetack in November 2025 to enter home improvement financing, leveraging Wisetack's network of 40,000 contractors for loan purchases starting in 2026. In August 2025, LendingClub signed a deal with BlackRock for up to $1 billion in loan transactions through 2026 via its LendingClub marketplace program, following a $100 million initial transaction.

SoFi Technologies, Inc. SOFI partnered with GoTu Technology to provide financial well-being resources of SoFi at work directly to GoTu professionals. The company also partnered with Lightspark in August 2025 to power blockchain-enabled international money transfers. It secured a $5 billion loan agreement with Blue Owl Capital in March 2025 to grow its loan platform business through borrower referrals and originations.

Upstart’s Price Performance, Valuation and Estimates

Shares of Upstart have declined 11.5% in the past three months, underperforming both the broader industry and the S&P 500 composite.

 

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From a valuation perspective, we note that Upstart shares are currently overvalued, as suggested by the Value Score of F.

In terms of forward 12-month Price/Sales (P/S), Upstart is currently trading at 3.69X, which is at a premium to the industry average of 3.01X.

 

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The Zacks Consensus Estimate for full-year 2025 EPS has been revised marginally upward over the past three months. The figures suggest significant increases year over year.

 

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Currently, Upstart carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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LendingClub Corporation (LC): Free Stock Analysis Report
 
Upstart Holdings, Inc. (UPST): Free Stock Analysis Report
 
SoFi Technologies, Inc. (SOFI): Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

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