Creative Realities (CREX) Launches Digital Drive-Thru 2.0 Amid Board Appointment and Secondary Offering

Creative Realities, Inc. (NASDAQ:CREX) is one of the undervalued technology penny stocks to buy now. On January 7, 2026, Creative Realities Inc. (NASDAQ:CREX) introduced Digital Drive-Thru 2.0, a modular digital menu board system designed to simplify installation, reduce maintenance, and allow operators to scale from single to multi-screen setups without replacing existing structures.

Built with input from franchisees and operators, the lightweight design eliminates the need for heavy equipment, while features like adaptive canopy lighting, adjustable clearance bars, and customizable intercom placement improve usability and compliance. Early pilots have received positive feedback, and the company plans a broader rollout through 2026, with a full showcase at NRF 2026.

Previously, on January 2, Creative Realities, Inc. (NASDAQ:CREX) officially appointed Michael Bosco to its Board of Directors. The decision was made after shareholders approved it on December 29, and Bosco’s tenure became effective on December 30.

Meanwhile, on December 19, Creative Realities filed a registration statement with the US Securities and Exchange Commission (SEC) for a secondary offering of up to 12,979,579 shares of its common stock. The company itself will not issue new shares or receive any proceeds from the sale of these shares. Instead, the offering is being conducted solely by existing selling stockholders who will receive all of the proceeds. The selling stockholders are the former holders of the company’s Series A-1 and Series A-2 Convertible Preferred Stock, who converted their preferred shares into common stock following shareholder approval of the transaction.

Creative Realities, Inc. (NASDAQ:CREX) is a digital marketing technology company. It designs, develops, and installs digital signage systems, interactive displays, and content management platforms used in retail, hospitality, healthcare, and entertainment venues.

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Disclosure: None. This article is originally published at Insider Monkey.