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Stran Locks In Multiyear Extension With Premier Marathon Organizer

By Nabaparna Bhattacharya | January 23, 2026, 12:11 PM

Stran & Company, Inc. (NASDAQ:SWAG) stock rose Friday after the company announced a key contract extension with a prominent nonprofit.

It signed a three-year, multimillion-dollar extension with a globally recognized running organization.

Stran & Company said the customer organizes well-known adult and youth races and hosts one of the world's largest marathons.

Contract Scope

Stran & Company will continue as the merchandise partner for the organization's flagship marathon and other major events.

The company said it will supply branded apparel and merchandise for high-volume event needs.

This extension builds on a long-standing relationship and reflects the customer's confidence in Stran's capabilities.

Stran & Company said the deal will support predictable recurring revenue and aligns with its strategy to deepen long-term partnerships.

Andy Shape, Chief Executive Officer of Stran & Company, said the extension validates the company's performance with a world-class client.

Shape said supporting a marathon of this scale requires precision, reliability and strong execution under tight timelines.

He said the agreement provides meaningful revenue visibility and strengthens Stran's position in sports and experiential marketing.

SWAG Price Action: Stran & Co shares were up 14.50% at $2.29 at the time of publication on Friday, according to Benzinga Pro data.

Image via Shutterstock

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