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Intuit (INTU): Morgan Stanley's Optimism Stems from Emerging growth drivers, Attractive Valuation

By Bob Karr | January 26, 2026, 9:58 AM

Intuit Inc. (NASDAQ:INTU) is one of the Best Long-Term Tech Stocks to Buy According to Analysts. On January 21, Keith Weiss, an analyst from Morgan Stanley, maintained a “Buy” rating on the company’s stock. The associated price objective was $880.00. The analyst’s rating is backed by a combination of factors associated with Intuit Inc. (NASDAQ:INTU)’s emerging growth drivers and attractive valuation. According to the analyst, the company is early in 2 major product cycles: Mid-Market Accounting/Services and Assisted Tax. These operate in large, underpenetrated markets and have already showcased healthy initial traction.

Morgan Stanley Maintains Buy Rating on Intuit (INTU) Stock

The analyst’s analysis reflects that a credible path to ~20% annual revenue growth by FY 2030 is aided by a continued strong execution in rolling out these offerings. According to the analyst, this scenario is not being fully recognized by the market, considering Intuit Inc. (NASDAQ:INTU)’s stock’s current earnings multiple.

In a separate release, on January 12, BDO Canada LLP and Intuit Inc. (NASDAQ:INTU) announced a strategic partnership. This combines the innovative technology of Intuit’s platform with BDO advisors’ human insight.

Intuit Inc. (NASDAQ:INTU) offers financial management, payments, capital, compliance, and marketing products and services.

While we acknowledge the potential of INTU as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 13 Cheap AI Stocks to Buy According to Analysts and 11 Unstoppable Growth Stocks to Invest in Now

Disclosure: None. This article is originally published at Insider Monkey.

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