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What Does Wall Street Think About The Procter & Gamble Company (PG)?

By Noor Ul Ain Rehman | February 03, 2026, 4:34 AM

The Procter & Gamble Company (NYSE:PG) is one of the best long term low volatility stocks to invest in. On January 27, Berenberg Bank reaffirmed a Hold rating on The Procter & Gamble Company (NYSE:PG) and set a price target of $156. The same day, TD Cowen downgraded the stock to a Hold from a Buy while raising the price target to $156 from $150.

TD Cowen Sees a Slower Recovery Path Taking Shape at Procter & Gamble (PG)

The firm told investors that the pace of The Procter & Gamble Company’s (NYSE:PG) recovery is “likely to drag”, and that bulls own the shares on the assumption that the company’s organic sales growth bottomed in Q2 of 2025 at 0% and would recover on a recovery in market share. However, TD Cowen expects the company’s growth to “remain subdued” at 2% over the next two years, primarily due to pressure on the Hispanic consumer and a lack of pricing power.

The Procter & Gamble Company (NYSE:PG) released its fiscal Q2 2026 results on January 22, reporting net sales of $22.2 billion, up 1% compared to the prior year. Organic sales remained unchanged versus last year, and excluded the effects of foreign exchange and acquisitions and divestitures. Diluted net earnings per share were $1.78, reflecting a drop of 5% compared to the prior year, attributed primarily to incremental restructuring charges in the current year.

The Procter & Gamble Company (NYSE:PG) provides branded consumer packaged goods to consumers across the globe. Its operations are divided into Fabric & Home Care, Grooming, Beauty, Health Care, Feminine & Family Care, and Baby. The company boasts a strong portfolio of brands, which includes reputable names such as Head & Shoulders, Pantene, Old Spice, Olay, Herbal Essences, Safeguard, Tide, Always, Venus, Oral-B, Ariel, Crest, Tampax, and others.

While we acknowledge the potential of PG as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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