Here's What Analysts Are Saying About The J.M. Smucker Company (SJM)

The J.M. Smucker Company (NYSE:SJM) is one of the best confectionery, cookie, and snack stocks to buy. The J.M. Smucker Company (NYSE:SJM) has received several rating updates since the beginning of the year, with Barclays reaffirming a Hold rating on the stock on January 19 with a price target of $105.

In addition, Morgan Stanley downgraded The J.M. Smucker Company (NYSE:SJM) to Equal Weight from Overweight on January 16, bringing the price target down to $105 from $115 after a period of solid relative share outperformance. The firm told investors that the U.S. food sector is facing increasing competitive risk with value-focused pricing, private label momentum, and promotions accelerating into 2026. These trends are adding to the “already present” sales pressures, limiting the scope for margin recovery.

In addition to Morgan Stanley, TD Cowen also cut the price target on The J.M. Smucker Company (NYSE:SJM) to $105 from $111 on January 8, maintaining a Hold rating. The firm adjusted price targets in the Consumer Staples sector as part of a 2026 outlook, stating that it anticipates 2026 to be a “challenging” year for large-cap consumer staples, with pricing “muted” and volume growth unlikely to improve materially from the negative 0.9% in 2025. However, Wells Fargo remained bullish on The J.M. Smucker Company (NYSE:SJM), assigning the stock a Buy rating with a $120 price target on January 13.

The J.M. Smucker Company (NYSE:SJM) manufactures and markets branded food and beverage products under a portfolio of brands. Its operations are divided into four segments: Sweet Baked Snacks, US Retail Coffee, US Retail Frozen Handheld and Spreads, and US Retail Pet Foods.

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Disclosure: None. This article is originally published at Insider Monkey.