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JPMorgan Lifts PT on Choice Hotels International (CHH) to $102 From $95

By Noor Ul Ain Rehman | February 06, 2026, 1:21 AM

Choice Hotels International, Inc. (NYSE:CHH) is one of the most undervalued travel stocks to buy according to hedge funds. On February 3, JPMorgan lifted the price target on Choice Hotels International, Inc. (NYSE:CHH) to $102 from $95 while maintaining a Neutral rating on the shares. The firm adjusted price targets in the lodging group as part of a fiscal Q4 preview, and told investors in a research note that investor expectations “appear reasonably set” with the U.S. lodging sector exhibiting mixed trends.

Is Choice Hotels International, Inc. (CHH) the Underperforming Stock Targeted By Short Sellers?

The same day, Goldman Sachs also raised the price target on Choice Hotels International, Inc. (NYSE:CHH) to $100 from $90 and reaffirmed a Neutral rating on the shares. The firm continually anticipates an acceleration in U.S. RevPAR growth from 2025, with the World Cup and higher tax refunds/potential stimulus offering some support.

Choice Hotels International, Inc. (NYSE:CHH) also received a rating update from Morgan Stanley on January 16. Morgan Stanley cut the price target on the stock to $91 from $106, keeping an Equal Weight rating on the shares and telling investors that lodging, gaming, and leisure fundamentals were “muted” in 2025. It expects “more of the same fundamentally” in 2026, but with the added wrinkle of rates boosting goods over services.

Choice Hotels International, Inc. (NYSE:CHH) is involved in the franchising and operation of hotels. The company’s operations are divided into the Hotel Franchising, and Corporate and Other segments.

While we acknowledge the potential of CHH as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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