Marriott Q4 Earnings Lag Estimates, Revenues Top, RevPAR Rises Y/Y

Marriott International, Inc. MAR reported fourth-quarter 2025 results, with adjusted earnings missing the Zacks Consensus Estimate and revenues beating the same. The top and bottom lines increased on a year-over-year basis.

Marriott delivered steady performance, supported by resilient rooms’ growth, pricing strength and continued development momentum. Global RevPAR posted modest growth, led by stronger international markets, while luxury properties continued to outperform on the back of healthy demand and favorable rates. Despite relatively stable performance in the United States & Canada, the company maintained a RevPAR premium versus peers, reflecting the strength of its diversified brand portfolio and asset-light business model.

Marriott reported robust development activity, with solid organic room signings expanding the global pipeline and conversions accounting for a meaningful share of additions. Portfolio enhancements and strong loyalty engagement further supported growth, with member stays representing a significant portion of global room nights. With disciplined execution and sustained travel demand, the company remains well-positioned to deliver healthy net rooms’ growth and long-term shareholder value.

Following the results, Marriott’s shares gained 1.9% in the pre-market trading session.

MAR’s Q4 Earnings & Revenue Discussion

Marriott’s adjusted earnings per share (EPS) of $2.58 missed the Zacks Consensus Estimate of $2.64. It reported adjusted earnings of $2.45 per share in the prior-year quarter.

Marriott International, Inc. Price, Consensus and EPS Surprise

Marriott International, Inc. price-consensus-eps-surprise-chart | Marriott International, Inc. Quote

Quarterly revenues of $6.69 billion beat the consensus mark of $6.68 billion. The top line moved up 4.1% on a year-over-year basis.

Revenues from Base management and Franchise fees were $343 million and $795 million, up 3% and 6% year over year, respectively. Increased RevPAR, higher co-branded credit card fees and unit growth backed this uptick. We estimated the metrics to be $349.4 million and $832.9 million, respectively.

Incentive management fees were $239 million, reflecting a rise of 16% from $206 million reported in the prior-year quarter. We projected the metric to be $208.4 million.

MAR’s RevPAR & Margins

RevPAR for worldwide comparable system-wide properties rose 1.9% (in constant dollars) year over year. This upside was backed by a 2.5% increase in average daily rate (“ADR”), offset by a 0.4% fall in occupancy year over year.

Comparable system-wide RevPAR in the Asia Pacific (excluding China) increased 8.8% (in constant dollars) year over year. Occupancy moved up 1% year over year, while ADR rose 7.3%. Comparable system-wide RevPAR in Greater China increased 3.4% year over year.

On a constant-dollar basis, international comparable system-wide RevPAR increased 6.1% year over year. Occupancy and ADR gained 1% and 4.5%, respectively, year over year. Comparable system-wide RevPAR in Europe gained 3.4% year over year. RevPAR in the Caribbean & Latin America and the Middle East & Africa rose 2.1% and 12.8%, respectively, year over year.

Total expenses during the fourth quarter came in at $5.91 billion compared with $5.68 billion reported in the prior-year quarter. Our estimate was pegged at $5.55 billion.

Adjusted EBITDA amounted to $1.4 billion compared with $1.29 billion reported in the prior-year quarter. We predicted the metric to be $1.38 billion.

Balance Sheet of MAR

At the fourth-quarter end, Marriott's total debt totaled $16.2 billion compared with $14.4 reported in the prior quarter. Cash and cash equivalents, as of Dec. 31, 2025, were $0.4 billion, flat year over year.

Year to date (through Feb. 6, 2026), the company repurchased 1.1 million shares worth $350 million.

MAR’s Unit Developments

At the end of the fourth quarter, Marriott's worldwide development pipeline totaled 4,056 hotels. As of the quarter's end, about 1,648 properties with nearly 265,000 rooms were under construction.

MAR’s 2025 Highlights

Total revenues in 2025 came in at $26.2 billion compared with $25.1 billion in 2024.

Adjusted EBITDA in 2025 came in at $5.38 billion compared with $4.98 billion in 2024.

In 2025, adjusted diluted EPS came in at $10.02 compared with $9.33 reported in the previous year.

Marriott’s Q1 & 2026 Outlook

For the first quarter, management anticipates gross fee revenues in the range of $1.37-$1.38 billion. Adjusted EBITDA is expected to be between $1.31 billion and $1.33 billion. MAR estimates first-quarter adjusted diluted EPS to be between $2.50 and $2.55.

The company projects worldwide system-wide RevPAR to increase 1.5-2.5% year over year in 2026.

For 2026, Marriott reduced its gross fee revenue expectations to $5.90-$5.96 billion. General and administrative expenses are projected in the range of $875-$895 million.

Adjusted EBITDA is expected to be between $5.84 billion and $5.93 billion. The company envisions 2026 adjusted diluted EPS in the band of $11.32-$11.57.

MAR’s Zacks Rank & Stocks to Consider

Marriott currently carries a Zacks Rank #3 (Hold).

Some better-ranked stocks from the Consumer Discretionary sector are Callaway Golf Company CALY, Monarch Casino & Resort, Inc. MCRI and Rush Street Interactive, Inc. RSI.

Callaway flaunts a Zacks Rank #1 (Strong Buy) at present. The company delivered a trailing four-quarter earnings surprise of 292.2%, on average. CALY stock has surged 96.6% in the past year. You can see the complete list of today’s Zacks #1 Rank stocks here.

The Zacks Consensus Estimate for Callaway’s 2026 sales indicates a decline of 47%, while EPS indicates growth of 258.8% from the year-ago period’s levels.

Monarch Casino currently flaunts a Zacks Rank #1. The company delivered a trailing four-quarter earnings surprise of 3.5%, on average. MCRI stock has gained 15.3% in the past year.

The Zacks Consensus Estimate for Monarch Casino’s fiscal 2026 sales and EPS indicates growth of 2.4% and 10.5%, respectively, from the prior-year levels.

Rush Street has a Zacks Rank of 2 (Buy) at present. The company delivered a trailing four-quarter earnings surprise of 19%, on average. RSI stock has climbed 19% in the past year.

The Zacks Consensus Estimate for Rush Street’s 2026 sales and EPS indicates growth of 14.1% and 20.7%, respectively, from the prior-year levels.

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This article originally published on Zacks Investment Research (zacks.com).

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