Analysts Project Roughly 65% Upside for Peloton Interactive (PTON) Despite Softening Demand and Intensifying Competition

Peloton Interactive, Inc. (NASDAQ:PTON) is one of the 7 most volatile stocks under $5 for day trading.

Analyst sentiment surrounding Peloton Interactive, Inc. (NASDAQ:PTON) remains moderately strong as of February 16, 2026, with roughly 50% of analysts covering the stock remaining bullish on it. The consensus price target of $7.00 implies a 64.70% upside potential.

On February 12, 2026, Ronald Josey, a Citi analyst, reduced the firm’s price target on Peloton Interactive, Inc. (NASDAQ:PTON) from $8.25 to $5.00, while keeping a ‘Neutral’ rating. He cited higher churn after recent price increases, even though operational improvements were noted.

Additionally, on February 10, 2026, Argus lowered Peloton Interactive, Inc. (NASDAQ:PTON) from ‘Buy’ to ‘Hold’, citing softening demand trends for the company’s online cycling classes and the intense competition from gyms and at-home fitness providers.

Prior to this, on February 6, 2026, analyst Eric Sheridan of Goldman Sachs lowered the price target on Peloton Interactive, Inc. (NASDAQ:PTON) from $12.50 to $7.00, while maintaining a ‘Buy’ rating. Sheridan cited strong adjusted EBITDA from cost optimization but disappointing hardware sales, leading to a downward revision to 2H26 revenue.

Peloton Interactive, Inc. (NASDAQ:PTON) provides technology-enabled at-home fitness, including connected bikes, treadmills, and subscription-based live and on-demand classes, while also fostering a community-focused ecosystem through its Connected Fitness Products and Subscription segments.

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