For most investors, how much a stock's price changes over time is important. This factor can impact your investment portfolio as well as help you compare investment results across sectors and industries.
Another thing that can drive investing is the fear of missing out, or FOMO. This particularly applies to tech giants and popular consumer-facing stocks.
What if you'd invested in Crocs (CROX) ten years ago? It may not have been easy to hold on to CROX for all that time, but if you did, how much would your investment be worth today?
Crocs' Business In-Depth
With that in mind, let's take a look at Crocs' main business drivers.
Founded in 1999 and based in Broomfield, CO, Crocs, Inc. is one of the leading footwear brands with its focus on comfort and style. Famous for its iconic clog material, Crocs’ simple design and great comfort was an instant hit among consumers. The company offers a wide variety of footwear products including sandals, wedges, flips and slide that cater to people of all age.
Most of the company’s shoes are made up of Croslite, which comes with qualities including soft, comfortable, lightweight, non-marking and odor-resistant. Its other iconic product “The Classic Clog” for adults and children offers all-day comfort. It is now using the Croslite technology in its LiteRide collection, which features proprietary foam and is soft, lightweight and resilient.
The company reports in two operating segments (i) Crocs Brand and (ii) HEYDUDE Brand.
Crocs Brand (80.2% of Q4 revenues): The brand is well recognized for its unmistakable iconic molded clog silhouette, offering simple design aesthetic, along with modern comfort. It has expanded into a wide variety of casual footwear products.
HEYDUDE Brand (19.8% of Q4 revenues): The brand offers shoes with a versatile silhouette with many wearing occasions that focus on casualization, comfort-led functionality and personalization. It uses leading technologies like flex-and-fold outsole and ergonomic insole.
Crocs’ products are available in more than 80 countries and are distributed via wholesale, retail and e-commerce platforms. The wholesale channel consists of domestic and international multi-brand retailers, e-tailers and distributors while the retail channel includes company-operated stores. Lastly, websites and third-party marketplaces form its e-commerce operations.
Crocs has entered into licensing partnerships with Disney, including Marvel and Lucasfilm, Universal Studios, Nintendo and Warner Bros, which further enhances its reach and popularity.
Bottom Line
Putting together a successful investment portfolio takes a combination of research, patience, and a little bit of risk. For Crocs, if you bought shares a decade ago, you're likely feeling really good about your investment today.
A $1000 investment made in February 2016 would be worth $10,710.92, or a gain of 971.09%, as of February 23, 2026, according to our calculations. This return excludes dividends but includes price appreciation.
In comparison, the S&P 500's gained 260.29% and the price of gold went up 299.78% over the same time frame.
Looking ahead, analysts are expecting more upside for CROX.
Shares of Crocs have outperformed the industry in the past six months on gains from its strategic initiatives. The Crocs brand is thriving on strong demand, innovative products and global expansion. Collaborations, new products and a solid long-term plan position it to sustain momentum, grow market share and drive profitable expansion. For 2026, Crocs revenues are likely to be approximately flat to up 2% from 2025, driven by roughly 10% international growth, offset by decreases in North America. For 2026, management expects revenues to be down roughly 1% to up slightly year over year. However, softness at its HEYDUDE brand and elevated tariff pressures remain concerns. Management is refreshing HEYDUDE's lineup and prioritizing brand health, but near-term results are expected to be concerning amid tariff woes and a cautious backdrop.
The stock is up 16.56% over the past four weeks, and no earnings estimate has gone lower in the past two months, compared to 5 higher, for fiscal 2026. The consensus estimate has moved up as well.
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Crocs, Inc. (CROX): Free Stock Analysis ReportThis article originally published on Zacks Investment Research (zacks.com).
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