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BARK Inc. (BARK) Reports Positive Free Cash Flow, Record Order Value Amid Strategic Efficiency Pivot

By Maham Fatima | February 25, 2026, 5:45 AM

BARK Inc. (NYSE:BARK) is one of the best penny stocks under $1 to buy right now. On February 5, BARK reported an adjusted EBITDA of $(1.6) million for FQ3 2026, aligning with prior guidance and the previous year’s performance. The company achieved a consolidated gross margin of 62.5% and recorded its strongest average order value in nearly two years at $31.41. Operational efficiency was a major theme, highlighted by the generation of $1.6 million in positive free cash flow and a transition of last-mile delivery to Amazon, which is expected to further reduce shipping costs and accelerate delivery times.

However, revenue of $98.4 million fell below guidance, largely due to a deliberate $11 million reduction in marketing spend. This pullback is part of a broader strategy to prioritize high-quality customer acquisition over sheer volume, resulting in a 40% year-over-year decrease in marketing expenses. While this shift pressured revenue and contributed to a shrinking subscriber base, management maintains that the focus on bottom-line durability is necessary to navigate a volatile macroeconomic environment.

BARK Inc. (BARK) Reports Positive Free Cash Flow, Record Order Value Amid Strategic Efficiency Pivot
Photo by Karlo Tottoc on Unsplash

BARK Inc. (NYSE:BARK) ended the quarter with $22 million in cash after successfully repaying a $45 million convertible note. The company’s CFO noted that inventory levels were reduced by $10 million sequentially, a trend the company plans to continue to support cash conversion. Moving forward, BARK’s priorities remain centered on diversifying revenue streams and maintaining strict operational discipline to ensure long-term profitability.

BARK Inc. (NYSE:BARK) is a dog-centric company that provides products, services, and content for dogs. The company operates in two segments: Direct-to-Consumer and Commerce.

While we acknowledge the potential of BARK as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

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