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Jim Cramer Doesn't Want to Bet Against Booking Holding (BKNG)

By Ramish Cheema | February 26, 2026, 10:22 AM

We recently published 12 Stocks on Jim Cramer’s Radar.  Booking Holdings Inc. (NASDAQ:BKNG) is one of the stocks on Jim Cramer's radar.

Booking Holdings Inc. (NASDAQ:BKNG) is a technology company that provides travel services. Its shares are down by 18% over the past year and by 23% year-to-date. Morgan Stanley discussed the firm on February 24th. It bumped Booking Holdings Inc. (NASDAQ:BKNG)’s rating to Overweight from Equal Weight and cut the share price target to $5,500 from $6,150. The bank commented that the firm would continue to play a key role in the travel industry despite the growth in the agentic AI sector. Booking Holdings Inc. (NASDAQ:BKNG)’s ability to benefit from user data was an important factor in Morgan Stanley’s discussion, as it outlined that it could use customer knowledge to improve its margins. The bank added that Booking Holdings Inc. (NASDAQ:BKNG) and other firms would continue to play an important role in the travel industry. Cramer is also a believer in the company:

Jim Cramer Doesn't Want to Bet Against Booking Holding (BKNG)

“It’s surprising me because in Phil’s unbelievable interview with American, American numbers he said it’s coming in great. I thought that was just positive. I’m not sure I want to go with this negativity.

“I don’t want to bet against Booking here, I did not think that quarter was really. . .”

While we acknowledge the potential of BKNG as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. Follow Insider Monkey on Google News.

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