Bath & Body Works (BBWI) Gets Target Increase from UBS Before Q4 Results

Bath & Body Works, Inc. (NYSE:BBWI) is included among the 14 Value Stocks to Buy with High Dividend Yields.

On February 23, UBS raised its price recommendation on Bath & Body Works, Inc. (NYSE:BBWI) to $22 from $21. The firm reiterated a Neutral rating on the shares. The analyst said the firm sees a balanced upside and downside outlook heading into the Q4 earnings report.

On February 20, CNBC reported that Bath & Body Works officially launched on Amazon. Its selection of fragrances, candles, body wash, and soaps is now available on the platform, with free shipping for Prime members. Bath & Body Works CEO Daniel Heaf told CNBC:

“Launching our first authorized brand storefront on Amazon allows us to put ourselves directly in the path of the consumer. It’s about meeting them where they already shop.”

The Amazon launch reflects the company’s broader effort to expand how customers access its products. Last year, Bath & Body Works began selling in college campus stores. The company now has a presence in more than 1,000 campus locations. These marked its first physical points of sale outside its roughly 2,600 owned and franchised stores and its own website.

Heaf said the Amazon partnership “is the first of many milestones that we’ll be delivering this fiscal year against that strategy.” Before this official launch, Bath & Body Works products were already available on Amazon through third-party resellers. Now the company is working to take back control of its brand presence on the platform. Heaf said the goal is to reclaim the brand story and the associated marketplace sales.

Bath & Body Works, Inc. (NYSE:BBWI) operates as a global omnichannel retailer focused on personal care and home fragrance. It sells a range of products, including 3-wick candles, home fragrance diffusers, fine fragrance mists, liquid hand soaps, body lotions, and body creams.

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