Omnicom Media Reports $3.3 Billion in New Billings for First Half of 2026

Omnicom Media, a division of Omnicom (NYSE:OMC), reported $3.3 billion in new billings during the first half of 2026, citing data from independent research firm COMvergence.

According to the company’s announcement on 21 September, Omnicom Media recorded the highest new-billings volume among the five global media management groups assessed in COMvergence’s Global Media Agency New Business Barometer H1 2026.

The group also reported $3.15 billion in total new business, a measure that COMvergence calculates by subtracting account losses from wins and including retained business.

Three Agencies Feature Among Leading Global Performers

PHD, Hearts United and OMD, all part of Omnicom Media, were among the five agencies with the highest total new business globally during the period, according to the report.

PHD held the leading position in that category.

On a net new business basis, PHD, Hearts United and Initiative occupied the top three positions globally.

PHD secured accounts including Adidas, Roku, SkyShowtime and Xiaomi.

Hearts United, Omnicom Media’s newest agency, won business from Royal Caribbean International and Major League Soccer.

The agency also retained 69% of its existing business during the first half, compared with the industry-wide retention rate of 28% recorded by COMvergence.

Initiative’s major account wins included IBM.

Global Account Wins Span Multiple Industries

Omnicom Media’s global account wins during the first six months of 2026 included Adidas, Bloomberg, IBM, Mark Anthony Brands, On and Royal Caribbean International.

The group also secured regional business across several markets, including the United States, Europe, China, the United Kingdom, India, Mexico and Australia.

Clients retained during the period included Uber, Delta Air Lines, Dyson, Epic Games, Cox Automotive, Alibaba, Etsy and Take-Two Interactive.

These account wins and retentions contributed to the group’s reported new business performance.

Omnicom Highlights Integration Following IPG Acquisition

Florian Adamski, chief executive officer of Omnicom Media, said the results reflected the development of the group’s media operations.

“Our leading new-business volume in the first half of 2026 is powerful validation of what we’ve built at Omnicom Media,” Adamski said.

The results follow Omnicom’s acquisition of IPG, which the company said has enabled it to integrate its media operations more closely with data, identity and technology services.

Omnicom presented the first-half new business figures as an indication of the combined group’s ability to attract and retain major advertising accounts.

The reported billings represent advertising business secured or retained rather than revenue recognised by Omnicom.

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