Morgan Stanley Lowers Target for DICK's Sporting Goods (DKS), Keeps Overweight Rating

On Wednesday, May 28, Morgan Stanley reduced the price target to $232 from $255 for DICK'S Sporting Goods, Inc. (NYSE:DKS) and maintained an “Overweight” rating. Morgan Stanley analysts highlighted the steady growth of the company’s main DICK'S banner stores' comparable sales. This momentum is supported by expanded relationships with major brands and an improved shopping experience for customers, especially athletes.

The firm’s analysts expect that if there are no major economic headwinds, DICK'S Sporting Goods, Inc. (NYSE:DKS) will achieve operating leverage in the second half of 2025. According to the analysts, the integration of Foot Locker is also an important factor that could boost the company’s performance.

Despite lowering the price target, Morgan Stanley analysts have a positive outlook on the company’s future. They believe DICK'S Sporting Goods, Inc. (NYSE:DKS) has a strong ability to reconnect with customers and should be able to capitalize on business strategies, especially during the second half of the year. The reduced price target reflects the firm’s careful consideration of the current retail market and where DICK'S Sporting Goods, Inc. (NYSE:DKS) stands.

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