PVH Corp (PVH) Announces Licensing Agreement with Herman Kay

By Talha Qureshi | June 05, 2025, 4:53 PM

On June 5, PVH Corp. (NYSE:PVH) announced a new licensing agreement with Herman Kay-Mystic LLC to produce select outerwear under the Calvin Klein and TOMMY HILFIGER brands.

PVH Corp. (NYSE: PVH) is taking back its licensed women's wholesale business in North America through a multi-year initiative to directly operate core lifestyle categories, including underwear, sportswear, and jeans, for the Calvin Klein and TOMMY HILFIGER brands.

Herman Kay will produce select wholesale men's and women's outerwear for the US and Canadian markets, with a launch expected in Spring 2026. PVH Corp. (NYSE:PVH) also indicated that it will partner with key experts for certain wholesale categories to further scale in the marketplace.

PVH Corp (PVH) Announced a Licensing Agreement with Herman Kay
A customer trying on a sports jacket in-store, showcasing the company's sportswear range.

The licensing agreement with Herman Kay-Mystic LLC aligns with the company’s long-term brand-building growth strategy called the PVH+ Plan. The plan has shown resilience with a 10% rise in non-GAAP EPS in early 2025 despite macroeconomic challenges. Moreover, by partnering with a US-based manufacturer the company has reduced risks related to supply chain disruptions and tariffs.

PVH Corp. (NYSE:PVH) is one of the largest fashion companies in the world known for its popular brands, Calvin Klein and TOMMY HILFIGER.

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