TJ Maxx and Ilona Maher Launch Unique Program to Support Authentic Women

By Vardah Gill | June 05, 2025, 7:48 PM

The TJX Companies, Inc. (NYSE:TJX) is stepping into the spotlight with You Sponsored by TJ Maxx, a bold new initiative that celebrates and supports everyday women for being their authentic selves. Ilona Maher, a standout rugby player known for her strength and skill, is one of the inspiring Co-Sponsors championing the next generation of True Originals.

TJ Maxx and Ilona Maher Launch Unique Program to Support Authentic Women
A busy retail store floor with customers trying on apparel and browsing the products.

While sponsorships are common in high-profile spaces like sports and social media, they often overlook ordinary women. A recent survey by The TJX Companies, Inc. (NYSE:TJX) found that fewer than 10% of women have a sponsor, even though 75% believe it would help them embrace who they truly are.

This first-of-its-kind program will provide 10 women with personalized sponsorship packages focused on three key areas: opportunity, connections, and visibility. Each recipient will be matched with one of five influential Co-Sponsors— leaders in fields like sports, arts, fashion, and entrepreneurship— who represent the spirit of originality and authenticity.

Building on nearly ten years of its Maxx You Project, The TJX Companies, Inc. (NYSE:TJX) continues to offer resources that help women show up as their fullest selves. This year, the brand is again partnering with Dress for Success and Save the Children to extend its support to women and caregivers nationwide.

As the largest off-price retailer in the US, with over 1,300 stores across 49 states and Puerto Rico, The TJX Companies, Inc. (NYSE:TJX) is committed to empowering individuals to live unapologetically and embrace their unique identity.

TJX surged by over 18% in the past 12 months.

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