BofA Raises PT on Meta Platforms, Inc. (META), Maintains Buy Rating

Meta Platforms, Inc. (NASDAQ:META) is on our list of the 10 best marketing stocks to buy right now.

On June 12, 2025, BofA raised the price target for Meta Platforms, Inc. (NASDAQ:META) from $690 to $765, maintaining a buy rating. The analyst cited macroeconomic uncertainties that have eased and the growing optimism surrounding the company’s ability to monetize its platform with AI-assisted marketing and innovative ad strategies. This comes amid META’s growing strategic focus on strengthening its AI capabilities to help marketers.

On Thursday, June 12, Meta Platforms, Inc. (NASDAQ:META) finalized an agreement with ScaleAI to acquire a 49% non-controlling stake in it for $14.8 billion. Scale AI, which is a rapidly growing startup specializing in data infrastructure for AI, develops large language models through advanced data labelling services. The deal is META’s second-largest, under which Scale AI’s 28-year-old Alexandr Wang has been brought onboard and will remain on Scale AI’s board.

In response to the deal, Google, the biggest client of Scale AI, severed its ties with the company. Meanwhile, there are concerns regarding the deal’s impact on market competition. While META’s non-controlling stake doesn’t require review by U.S. antitrust regulators, it could lead to an investigation if the regulators believe the deal was structured with the intent to harm competition.

U.S. Senator Elizabeth Warren commented on the deal:

“Meta can call this deal whatever it wants – but if it violates federal law because it unlawfully squashes competition or makes it easier for Meta to illegally dominate, antitrust enforcers should investigate and block it.”

Meta Platforms, Inc. (NASDAQ:META) is one of the best advertising agency stocks to buy right now.

While we acknowledge the potential of META as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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