Salesforce, Nexstar Media Group Expand Partnership to Revolutionize Advertising Sales

Salesforce Inc. (NYSE:CRM) is one of the best technology stocks according to Wall Street analysts. On June 19, Salesforce announced an extension of its partnership with Nexstar Media Group Inc. (NASDAQ:NXST). The collaboration aims to enhance and streamline Nexstar’s local advertising sales operations and overall efficiency.

Nexstar will use Salesforce Media Cloud to manage its day-to-day sales activities and operations. This will provide its 1,600+ advertising sales personnel with near real-time visibility into campaign delivery and ad spending forecasts, which is critical given the increasing prioritization of digital platforms by advertisers.

Furthermore, Nexstar is expanding its use of other Salesforce solutions, such as CRM Analytics and Revenue Cloud, to ensure a unified platform that eliminates data silos and delivers AI-powered insights to facilitate faster and more efficient deal closures. A key component of the extended partnership is the implementation of Agentforce for Media. This platform will enable Nexstar to build and deploy AI agents that can automate various manual and time-consuming tasks.

Salesforce Inc. (NYSE:CRM) provides customer relationship management/CRM technology that connects companies and customers worldwide. Nexstar Media Group Inc. (NASDAQ:NXST) is a media company that produces and distributes local & national news, sports, and entertainment content.

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Disclosure: None. This article is originally published at Insider Monkey.