JBLU to Elevate Customer Experience With Modified Baggage Facilities

JetBlue Airways Corporation JBLU seems to be gearing up to strengthen its position in the airline industry by renovating its products. To this end, JBLU announced two major improvements in its baggage experience — a new mobile app feature that will help customers track their checked bags and a new option that allows customers to share the location of an Apple AirTag or Find My network accessory placed inside their checked luggage.

The new baggage tracking feature in the JetBlue Mobile App will offer travelers real-time updates on checked luggage. This added facility enhances customers’ traveling experience by providing them peace of mind as they stay assured of their bags’ position and availability.

Apple’s Find My Integration further elevates JBLU’s baggage support system.
In case a checked bag gets delayed or misplaced, customers who place an Apple AirTag or Find My network accessory in their bag can share that luggage location with JBLU’s Baggage Service team. This shall help the airline service team locate the luggage easily.

These improvements (improving systems and expanding support options) portray JBLU’s persistent investment in customer-friendly technology aimed at offering a hassle-free travel experience.

We would like to remind investors that JetBlue consistently ranks among the top U.S. carriers for baggage handling, with less than 1% of customers experiencing a delay, according to U.S. Department of Transportation data. In 2024, the airline ranked second among all U.S. carriers in baggage handling, according to U.S. Department of Transportation data.

Carol Clements, JetBlue’s Chief Digital and Technology Officer, stated, "We are constantly looking for ways to offer our customers a more convenient travel experience. As part of our JetForward strategy, we’re focused on delivering the products and perks our customers want. This new in-app bag tracking feature, along with AirTag location sharing for baggage recovery, are designed to bring customers peace of mind when checking their bags with JetBlue."

JBLU's Zacks Rank & Stocks to Consider

JBLU presently carries a Zacks Rank #3 (Hold).

Investors interested in the Transportation sector may also consider Copa Holdings CPA and SkyWest, Inc. (SKYW).

CPA currently flaunts a Zacks Rank #1 (Strong Buy).  You can see the complete list of today’s Zacks #1 Rank stocks here.

CPA has an expected earnings growth rate of 14.3% for the current year. The company has an impressive earnings surprise history. Its earnings outpaced the Zacks Consensus Estimate in each of the trailing four quarters, delivering an average beat of 5.5%. Shares of CPA have risen 24.2% year to date.

SkyWest, founded in 1972, is based in St. George and operates regional jets for major U.S. airlines. SKYW is the holding company for SkyWest Airlines, SkyWest Charter and SkyWest Leasing, an aircraft leasing company. SKYW currently carries a Zacks Rank of 2 (Buy).

SKYW has an impressive earnings surprise track record, having surpassed the Zacks Consensus Estimate in each of the last four quarters. The average beat was 17.1%. The Zacks Consensus Estimate for current and next-year earnings has been revised upward over the past 60 days.

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This article originally published on Zacks Investment Research (zacks.com).

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