Apple Inc. (NASDAQ:AAPL) is one of the stocks that Donald Trump owns. It’s sitting right there among other megacaps in Trump’s portfolio. While Apple is proving to be a formidable force in Ai hardware, with products like M3 Ultra, its software efforts tell a different story.
At the end of June, the company was reportedly in talks with Anthropic and OpenAI to power the next version of Siri, a strategic reversal from its prior commitment to in-house AI development.
An Apple store displaying the latest in consumer electronics, from smartphones to wearables.
The move signals Apple’s acknowledgment that it’s trailing in the LLM race, especially as rivals like Google and Microsoft rapidly embed AI across their ecosystems.
The overhauled Siri is expected to debut in 2026, and if finalized, the partnership would mark Apple’s first direct integration of external generative AI into a flagship product. While the company has already baked basic on-device AI into iOS 18, this shift points to a broader strategy: Allow best-in-class third party LLMs for more advanced tasks while keeping user data locked into Apple’s ecosystem.
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Disclosure: None.