Zeta Global's Economic Index Shows US Consumers in "Holding Pattern" Amid Macro Risks

Zeta Global Holdings Corp. (NYSE:ZETA) is one of the most promising stocks according to Wall Street analysts. On July 1, Zeta Global released its Zeta Economic Index/ZEI. The report indicates that US consumers are in a holding pattern due to mounting macro risks, particularly as the trade war pause approaches its end.

The headline Economic Index Score for June this year slipped to 68, which marked a 1.3% month-over-month decline. Despite this, the Economic Stability Index remained steady at 65.8, which suggested that households are maintaining financial stability in the middle of all the rising geopolitical uncertainty.

The ZEI is powered by Zeta’s proprietary GenAI and analyzes real-time behavioral data from over 245 million US consumers, incorporating 20+ proprietary indicators such as spending, Browse, and credit signals across key sectors. This high-frequency view offers marketers early insights into shifting consumer intent and activity, distinguishing it from lagging benchmarks or survey-based gauges.

Zeta Global Holdings Corp. (NYSE:ZETA) is an AI Marketing Cloud. It operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software globally.

While we acknowledge the potential of ZETA as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.