GPRO

GoPro Inc

0.9300

Oct 30 • 3:59 PM ET -0.0700 (-7.00%)

0.9500

Aftermarket • 7:59 PM ET +0.0200 (2.15%)

Technology Consumer Electronics USA Micro NASD

Peers: SONY TBCH SONO VUZI ZEPP ARLO GRMN CRSR LOGI UMAC

| Held by: VTI IWM FNDA VXF IWO VTWO PRFZ VCR FESM IWC

Scroll to Statements

Index	RUT
Market Cap	202.12M
Enterprise Value	269.94M
Income	-157.00M
Sales	568.59M
Book/sh	-0.16
Cash/sh	0.13
Dividend Est.	-
Dividend TTM	-
Dividend Ex-Date	-
Dividend Gr. 3/5Y	- -
Payout	-
Employees	636
IPO	Jun 26, 2014

P/E	-
Forward P/E	-
PEG	-
P/S	0.36
P/B	-
P/C	7.41
P/FCF	-
EV/EBITDA	-
EV/Sales	0.47
Quick Ratio	0.36
Current Ratio	0.57
Debt/Eq	-
LT Debt/Eq	-
Option/Short	Yes / Yes

EPS (ttm)	-0.95
EPS next Y	-0.01
EPS next Q	-0.14
EPS this Y	-140.00%
EPS next Y	98.61%
EPS next 5Y	-
EPS past 3/5Y	- -5.45%
Sales past 3/5Y	-15.85% -6.09%
EPS Y/Y TTM	-36.75%
Sales Y/Y TTM	-23.86%
EPS Q/Q	-187.40%
Sales Q/Q	-31.26%
Earnings	Aug 10 AMC
EPS/Sales Surpr.	- -

Insider Own	29.30%
Insider Trans	-0.23%
Inst Own	29.87%
Inst Trans	24.08%
ROA	-37.50%
ROE	-457.66%
ROIC	-
Gross Margin	29.04%
Oper. Margin	-20.18%
Profit Margin	-27.61%
SMA20	-16.39%
SMA50	-19.92%
SMA200	-5.45%
Trades

Shs Outstand	155.59M
Shs Float	151.80M
Short Float	18.61%
Short Ratio	0.84
Short Interest	28.25M
52W High	2.05 -54.63%
52W Low	0.57 63.13%
Volatility	4.95% 5.52%
ATR (14)	0.07
RSI (14)	32.29
Beta	2.55
Rel Volume	0.30
Avg Volume	33.81M
Volume	10,147,327

Perf Week	-7.92%
Perf Month	-30.08%
Perf Quarter	22.72%
Perf Half Y	-46.24%
Perf YTD	-34.04%
Perf Year	-51.31%
Perf 3Y	-61.73%
Perf 5Y	-89.20%
Perf 10Y	-93.16%
Recom	5.00
Target Price	0.50
Prev Close	1.00
Price	0.93
Change %	-7.00%

Consensus

Strong Sell

Avg. Price Target

$0.50

Implied Upside

-46.2%

Analysts9incl. previous ratings

Rating Distribution1 Buy · 5 Hold · 3 Sell

Date	Action	Analyst	Rating Change	Price Target Change	Implied Upside
Feb 08, 2024	Downgrade	WWedbush	Outperform → Neutral	$2	+115.1%
Dec 12, 2023	Downgrade	MMorgan Stanley	Equal-Weight → Underweight	$4.20 → $3	+222.6%
Nov 04, 2022	Downgrade	OOppenheimer	Outperform → Perform
Nov 04, 2022	Downgrade	JJP Morgan	Overweight → Neutral	$9 → $6	+545.2%
Feb 28, 2022	Initiated	JJefferies	Buy	$12	+1,190.3%
Dec 13, 2021	Upgrade	WWedbush	Neutral → Outperform	$11 → $13.50	+1,351.6%
Nov 18, 2021	Upgrade	JJP Morgan	Neutral → Overweight	$13 → $15	+1,512.9%
Nov 11, 2021	Upgrade	MMorgan Stanley	Underweight → Equal-Weight	$9.80 → $11	+1,082.8%
Mar 16, 2020	Downgrade	CCitigroup	Neutral → Sell	$4.50 → $2.50	+168.8%
Oct 03, 2019	Reiterated	OOppenheimer	Outperform	$9 → $7	+652.7%
Sep 26, 2018	Upgrade	OOppenheimer	Perform → Outperform
Feb 05, 2018	Reiterated	CCitigroup	Neutral	$7 → $5.50	+491.4%
Feb 02, 2018	Downgrade	JJP Morgan	Overweight → Neutral	$8	+760.2%
Jan 23, 2018	Downgrade	MMorgan Stanley	Equal-Weight → Underweight
Jan 09, 2018	Reiterated	WWedbush	Neutral	$10.50 → $6	+545.2%
Jan 09, 2018	Reiterated	DDougherty & Company	Sell	$7 → $4	+330.1%
Jan 08, 2018	Downgrade	LLongbow	Buy → Neutral
Oct 18, 2017	Upgrade	LLongbow	Neutral → Buy
Oct 02, 2017	Reiterated	DDougherty & Company	Sell	$5 → $7	+652.7%
Aug 15, 2017	Upgrade	GGoldman	Sell → Neutral

Oct-22-26 09:00AM	GoPro Launches Close-Up Filters That Add Cinematic Depth of Field to MISSION 1 and MISSION 1 PRO Cameras (PR Newswire)
Oct-21-26 09:04AM	GoPro Premieres 'The Line Above,' a Six-Part Series Following Matthias Giraud's Ski BASE Descent Above Chamonix (PR Newswire)
Oct-20-26 09:16PM	Are GPRO, BWMN, DV Obtaining Fair Deals for their Shareholders? (PR Newswire) +5.77%
09:00AM	GoPro MISSION 1 PRO ILS Named to TIME's List of the Best Inventions of 2026 (PR Newswire)
Oct-19-26 09:20AM	GoPro Files Preliminary Proxy Statement; Proposed Merger with Starman Optical on Track (PR Newswire)
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Oct-13-26 09:00AM	GoPro Updates MISSION 1 Series Cameras with Zero-Lag Photo Shutter Button Response, Continuous 50MP RAW Photos and Support for Anamorphic Lenses (PR Newswire)
Sep-24-26 09:00AM	GoPro MISSION 1 Series Earns 11 Top Industry Awards for Image Quality, Performance and Innovation (PR Newswire)
Sep-04-26 12:51PM	3 Stocks Seeing Explosive Options Volume Today (Schaeffer's Research) +22.30%
02:00AM	A Start-Up Called Nothing Has Raised $450 Million. It's Coming for the iPhone. (Barrons.com)
Sep-03-26 08:50AM	GoPro stock surges again on merger and AI pivot news: What the heck is happening with GPRO? (FastCompany) -17.75%
07:47AM	GoPro merges with Starman Optical in $285 million deal (Quartz)
06:28AM	Are GPRO and VCTR Obtaining Fair Deals for their Shareholders? (PR Newswire)
Sep-02-26 04:57PM	How GoPro went from viral camera sensation to a victim of smartphone ubiquity (MarketWatch) +37.40%
12:23AM	GPRO Stock Heads For Best Week Ever: GoPro Targets A Bigger Future Beyond Cameras In Defense And AI 'Starman Optical Has The Resources' (Stocktwits)
Sep-01-26 04:29PM	GoPro Just Surged 128% After Markiplier Became Its Biggest Individual Shareholder (GuruFocus.com) +40.38%
03:47PM	Loading…
03:47PM	This Tech Stock Just Surged 85% on Surprise AI Deal (GuruFocus.com)
01:08PM	GPRO Stock Doubles In Two Days Following Starman Optical Merger, YouTuber Markiplier Stake (Stocktwits)
12:02PM	GoPro shares jump after $285M Starman Optical merger deal (Proactive)
11:57AM	GoPro to be acquired for $285M, will remain a public company (TechCrunch)
11:29AM	GoPro price up 50% after agreeing to takeover: AlphaSpace breakdown (Yahoo Finance Video)
10:38AM	Move Active Options Report: GPRO, NVS, CRK, HWM, FRVO (Schaeffer's Research)
09:20AM	GOPRO ENTERS INTO DEFINITIVE AGREEMENT TO MERGE WITH STARMAN OPTICAL, INC. (PR Newswire)
06:29AM	GoPro shares gain more than 128% after Markiplier stake disclosure (InvestorsHub)
06:19AM	Premarket movers: GoPro soars 80% as Sono Group soars on Sports One deal (Investing.com)
Aug-31-26 10:02PM	GPRO Stock Jumps 55% Overnight: Retail Calls YouTuber's Nearly $10M Investment Momentum 'Only Getting Started' (Stocktwits) +46.06%
Aug-26-26 10:07AM	GoPro launches Mission 1 Pro ILS with interchangeable lens system (InvestorsHub)
09:00AM	GoPro Launches MISSION 1 PRO ILS, the World's Smallest, Most Rugged Compact Cinema Camera with Interchangeable Lenses (PR Newswire)
Aug-25-26 04:30AM	Bear of the Day: GoPro (GPRO) (Zacks)
Aug-13-26 12:49AM	Why Did FVRR, APP, GPRO Stocks Plunge To 52-Week Lows On Wednesday? (Stocktwits) +9.84%
Aug-11-26 02:54AM	GPRO Stock Drops Overnight On Q2 Revenue Miss, But Retail Traders Are Watching One Number: 'What The Company Will Be Sold For' (Stocktwits) -11.45%
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01:02AM	GoPro Inc (GPRO) (Q2 2026) Earnings Call Highlights: Record Subscriber Growth Amid Strategic Review (GuruFocus.com)
Aug-10-26 04:34PM	GoPro: Q2 Earnings Snapshot (Associated Press)
04:20PM	GoPro Announces Second Quarter Results (PR Newswire)
Jul-29-26 09:00AM	GoPro Expands MISSION 1 Series Lineup With Creator Edition Vlog Kit, Ultimate Creator Edition Filmmaker Kit, New Media Mod, Volta 2 Battery Grip and More, All Available Globally (PR Newswire)
Jul-28-26 10:56AM	The IPO hype cycle returns (Fortune)
Jul-27-26 04:15PM	GoPro Announces Second Quarter Earnings Webcast (PR Newswire)
Jul-08-26 05:05PM	GoPro Announces Financing from Founder and CEO Nicholas Woodman (PR Newswire)
Jun-29-26 09:01AM	AI Memory Crunch Hits Hardware Makers (GuruFocus.com)
Jun-25-26 09:00AM	GoPro Elevates Award-Winning MAX2 360 Camera Image Quality with Powerful New Firmware Update (PR Newswire) +8.46%
Jun-23-26 04:44PM	The lessons that wearable tech companies can learn from FitBit (Yahoo Finance Video)
Jun-11-26 07:43AM	GoPro under intense pressure from rising costs and competition (CBS News)
01:48AM	Rising costs and competition threaten GoPro (AFP)
Jun-09-26 09:00AM	Yamaha Champions Riding School Names GoPro Official Camera Partner in Shared Mission to Advance Motorcycle Rider Safety and Performance (PR Newswire)
Jun-02-26 03:22PM	GoPro Falls 14% As Going-Concern Warning Deepens (GuruFocus.com)
12:19PM	The rise and fall of GoPro, which says it has 'substantial doubt' the company can survive another year (Moneywise)
Jun-01-26 10:47AM	GoPro Shares Slide After Company Raises Going Concern Warning (GPRO) (InvestorsHub) -12.00%
May-28-26 09:00AM	GoPro's New MISSION 1 Series Cameras, Mounts, and Accessories Now Available on Retail Shelves Globally and at GoPro.com (PR Newswire)
May-26-26 09:03AM	GoPro and Dive With Buddy Partner to Launch GoPro Escapes Booking Platform (PR Newswire) +20.00%
May-25-26 02:53AM	GoPro takeover talks highlight China's growing clout in cameras (DigiTimes)
May-21-26 09:03AM	GoPro's New MISSION 1 Series Cameras, Mounts, and Accessories Now Available for Pre-Order at GoPro.com, Shipping May 28 (PR Newswire)
May-18-26 08:46AM	GoPro wins major patent dispute after court throws out claims and damages award (GPRO) (InvestorsHub)
May-15-26 09:14AM	Even GoPro is pivoting to defense (TechCrunch)
May-13-26 09:00AM	GoPro Retains Investment Bank Houlihan Lokey to Pursue Strategic Alternatives (PR Newswire)
May-12-26 10:26AM	Stocks to Watch: Venture Global, GameStop, Wendy's, Hims & Hers (The Wall Street Journal) -14.39%
03:08AM	GoPro Inc (GPRO) Q1 2026 Earnings Call Highlights: Navigating Challenges and Exploring New Horizons (GuruFocus.com)
May-11-26 04:32PM	GoPro Reviewing Possible Sale, Merger After Receiving Inquiries (The Wall Street Journal)
04:28PM	GoPro: Q1 Earnings Snapshot (Associated Press)
04:15PM	GoPro Announces First Quarter Results (PR Newswire)
04:12PM	GoPro Board of Directors Announces Review of Strategic Alternatives (PR Newswire)
Apr-27-26 09:00AM	GoPro MISSION 1 Series Cameras Earn Three Top Industry Awards at NAB Show 2026 (PR Newswire)
Apr-24-26 06:30AM	GoPro Announces First Quarter Earnings Webcast (PR Newswire)
Apr-20-26 09:00AM	GoPro Announces Pricing for New MISSION 1 Series Professional 8K and 4K Open Gate, Compact Cinema Cameras, Starting at $499 for Existing GoPro Subscribers (PR Newswire)
Apr-14-26 10:30AM	BC-Most Active Stocks (Associated Press) -5.93%
09:00AM	GoPro Announces New MISSION 1 Line of Professional 8K and 4K Open Gate, Compact Cinema Cameras for Filmmakers, Creators and Aspiring Enthusiasts (PR Newswire)
Apr-13-26 09:00AM	GoPro to Explore Defense and Aerospace Market Opportunities (PR Newswire) +21.78%
Apr-09-26 07:00AM	How GoPro lost its way (FastCompany)
Apr-07-26 04:41PM	GoPro to Eliminate 23% of Workforce in Cost-Cutting Move (The Wall Street Journal) -5.21%
Apr-02-26 06:36PM	GoPro Cameras Onboard Historic Artemis II Mission to the Moon (PR Newswire) +7.09%
Mar-25-26 09:00AM	GoPro to Unveil New Generation of Cameras at the April 2026 NAB Show (PR Newswire)
Mar-18-26 09:00AM	GoPro Named Official Wearable Camera Supplier of the WHOOP UCI Mountain Bike World Series (PR Newswire)
Mar-10-26 09:00AM	GameChanger and GoPro Partner to Transform How Families Capture and Share Youth Sports (PR Newswire) -6.55%
Mar-06-26 10:25AM	GoPro Posts Q4 Loss, Revenues Miss Estimates, Stock Down (Zacks) -24.00%
12:01AM	GoPro Inc (GPRO) Q4 2025 Earnings Call Highlights: Navigating Challenges with Strategic Innovations (GuruFocus.com)
Mar-05-26 09:07PM	GoPro Q4 Earnings Call Highlights (MarketBeat) -7.41%
05:20PM	GoPro (GPRO) Reports Q4 Loss, Lags Revenue Estimates (Zacks)
04:23PM	GoPro: Q4 Earnings Snapshot (Associated Press Finance)
04:05PM	GoPro Announces Fourth Quarter and 2025 Results (PR Newswire)
Mar-03-26 09:00AM	GoPro Announces Exclusive Next Generation AI-Enhanced GP3 Processor, Setting a New Image Quality Standard in Low-Light Capture, Runtimes and Thermal Performance (PR Newswire)
Feb-27-26 03:41AM	Insta360 maker says it will import, sell products in US 'without restrictions' after USITC ruling (Reuters) +11.52%
Feb-26-26 11:12PM	U.S. International Trade Commission Reaffirms GoPro's Patent Claim, Prevents Importation of Insta360's Infringing Products (PR Newswire)
Feb-25-26 09:00AM	GoPro and ASUS Co-Branded ProArt Laptop Available Globally (PR Newswire) +6.26%
Feb-19-26 05:21PM	GoPro names insider Brian Tratt as CFO (Reuters)
Feb-12-26 09:20AM	LiveOne (LVO) Reports Q3 Loss, Tops Revenue Estimates (Zacks) -8.00%
Feb-10-26 04:40PM	Is GoPro Stock a Buy, Sell, or Hold in February 2026? (Barchart) -10.29%
09:05AM	GoPro and Freeride World Tour Partner to Deliver New YouTube Series (PR Newswire)
Feb-05-26 04:15PM	GoPro Announces Fourth Quarter and Full Year 2025 Earnings Webcast (PR Newswire) -6.80%
Jan-28-26 09:00AM	GoPro Named to USA Today's America's Best Customer Service 2026 List (PR Newswire) -5.43%
Jan-26-26 09:10AM	Sony Expands Wearable Audio With LinkBuds Clip Open Earbuds (Zacks)
Jan-20-26 08:28AM	Sonos Shares Soar 50% in 6 Months: Is There More Upside Ahead? (Zacks) -5.84%
Jan-13-26 08:10PM	Ambarella Pitches Edge AI Pivot at Needham Conference, Ramping Transformer-Ready CV7 and N1 Chips (MarketBeat)
Jan-12-26 09:40AM	Has GoPro (GPRO) Outpaced Other Consumer Discretionary Stocks This Year? (Zacks)
Jan-09-26 12:27PM	Trump Tariffs Allowed To Stand For Now, But Polymarket Traders Predict Only 25% Chance Of SCOTUS Approval (Benzinga)
Jan-08-26 05:56PM	What to Know Before Buying GoPro stock (Motley Fool)
06:28AM	Hanna Andersson names Toys R Us vet chief digital officer (Retail Dive)
Jan-07-26 08:18AM	GoPro & ASUS Partner for ProArt Laptop Built for Content Creators (Zacks)
Jan-06-26 09:00AM	GoPro and ASUS Partner to Launch Co-Branded ProArt Laptop (PR Newswire)
Jan-05-26 08:55AM	GoPro Shares Jump 93% in 6 Months: Is the Upside Sustainable in 2026? (Zacks)

Show Previous News

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
MCGEE BRIAN	President and COO	May 20 '26	Sale	0.97	130,631	127,091	947,123	May 22 05:03 PM
BRIAN MCGEE	Officer	May 20 '26	Proposed Sale	0.97	130,631	127,091		May 20 04:54 PM
Stephen Jason Christopher	SVP, General Counsel	May 18 '26	Sale	1.11	16,894	18,752	381,324	May 19 05:56 PM
JASON STEPHEN	Officer	May 18 '26	Proposed Sale	1.11	16,894	18,820		May 18 04:06 PM
MCGEE BRIAN	EVP, CFO and COO	Feb 20 '26	Sale	0.79	59,509	47,137	688,646	Feb 24 04:23 PM
BRIAN MCGEE	Officer	Feb 20 '26	Proposed Sale	0.79	59,509	47,137		Feb 20 04:10 PM
Stephen Jason Christopher	SVP, General Counsel	Feb 18 '26	Sale	0.80	5,393	4,300	134,542	Feb 19 04:33 PM
JASON STEPHEN	Officer	Feb 18 '26	Proposed Sale	0.80	5,393	4,300		Feb 18 04:22 PM
MCGEE BRIAN	EVP, CFO and COO	Nov 20 '25	Sale	1.57	4,579	7,189	773,890	Nov 24 05:18 PM
Stephen Jason Christopher	VP, GC and Corporate Secretary	Nov 18 '25	Sale	1.52	26,011	39,565	143,714	Nov 20 05:09 PM
BRIAN MCGEE	Officer	Nov 20 '25	Proposed Sale	1.57	4,579	7,189		Nov 20 04:08 PM
JASON STEPHEN	Officer	Nov 18 '25	Proposed Sale	1.52	26,011	39,564		Nov 18 04:02 PM

GoPro, Inc. engages in manufacturing and selling cameras and camera accessories. It provides mountable and wearable cameras and accessories, which it refers to as capture devices. Its product brands include HERO9 Black, HERO8 Black, Max, HERO7 Black, HERO7 Silver, GoPro Plus, and GoPro App. The company was founded by Nicholas Woodman in 2002 and is headquartered in San Mateo, CA.

FounderMr. Nicholas D. Woodman

President & COOMr. Brian T. McGee C.M.A.

Senior VP of Global SalesMr. Dean Jahnke

Senior VP & CFOMr. Brian Tratt

Chief Accounting OfficerMr. Charles Lafrades

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GPRO

GoPro Inc

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