PRPL

Purple Innovation Inc

Apr 08 • 04:00PM ET

0.6037

-0.0344 -5.39 %

Consumer Cyclical • Furnishings, Fixtures & Appliances • USA • NASD

Peers: SGI SNBR MLKN LEG MHK W LZB HVT WSM RH

Index	-	P/E	-	EPS (ttm)	-0.48	Insider Own	4.68%	Shs Outstand	108.25M	Perf Week	-8.70%
Market Cap	65.68M	Forward P/E	-	EPS next Y	-0.16	Insider Trans	0.00%	Shs Float	103.55M	Perf Month	-15.13%
Enterprise Value	245.65M	PEG	-	EPS next Q	-0.13	Inst Own	59.35%	Short Float	1.72%	Perf Quarter	-15.55%
Income	-51.41M	P/S	0.14	EPS this Y	35.57%	Inst Trans	-3.72%	Short Ratio	6.27	Perf Half Y	-37.09%
Sales	468.73M	P/B	-	EPS next Y	22.87%	ROA	-17.02%	Short Interest	1.78M	Perf YTD	-12.57%
Book/sh	-0.27	P/C	2.70	EPS next 5Y	61.54%	ROE	-11027.43%	52W High	1.26 -52.09%	Perf Year	-3.56%
Cash/sh	0.22	P/FCF	-	EPS past 3/5Y	25.06% 39.84%	ROIC	-32.70%	52W Low	0.56 7.80%	Perf 3Y	-73.74%
Dividend Est.	-	EV/EBITDA	-	Sales past 3/5Y	-6.49% -6.29%	Gross Margin	40.24%	Volatility	5.19% 7.31%	Perf 5Y	-98.20%
Dividend TTM	-	EV/Sales	0.52	EPS Y/Y TTM	48.09%	Oper. Margin	-6.73%	ATR (14)	0.05	Perf 10Y	-93.74%
Dividend Ex-Date	-	Quick Ratio	0.76	Sales Y/Y TTM	-3.93%	Profit Margin	-10.97%	RSI (14)	39.33	Recom	1.67
Dividend Gr. 3/5Y	- -	Current Ratio	1.35	EPS Q/Q	62.18%	SMA20	-10.25%	Beta	1.80	Target Price	2.45
Payout	-	Debt/Eq	-	Sales Q/Q	9.08%	SMA50	-11.59%	Rel Volume	1.32	Prev Close	0.64
Employees	1100	LT Debt/Eq	-	Earnings	Mar 31 BMO	SMA200	-25.15%	Avg Volume	284.25K	Price	0.60
IPO	Oct 29, 2015	Option/Short	Yes / Yes	EPS/Sales Surpr.	52.83% 0.63%	Trades		Volume	373,277	Change	-5.39%

Date	Action	Analyst	Rating Change	Price Target Change
Sep-04-24	Downgrade	Wedbush	Outperform → Neutral	$1.75 → $1.10
Mar-13-24	Upgrade	ROTH MKM	Neutral → Buy	$2 → $2.50
Nov-10-22	Upgrade	Craig Hallum	Hold → Buy	$4 → $6
Mar-02-22	Reiterated	UBS	Neutral	$10 → $6.50
Mar-02-22	Reiterated	Truist	Hold	$10 → $5
Mar-02-22	Reiterated	KeyBanc Capital Markets	Overweight	$22 → $16
Mar-02-22	Reiterated	BofA Securities	Underperform	$5.50 → $4.50
Mar-02-22	Reiterated	B. Riley Securities	Neutral	$9 → $6
Mar-02-22	Downgrade	ROTH Capital	Buy → Neutral	$10 → $6
Nov-10-21	Downgrade	UBS	Buy → Neutral	$32 → $15
Nov-10-21	Downgrade	Truist	Buy → Hold	$12
Nov-10-21	Downgrade	Raymond James	Outperform → Mkt Perform
Nov-10-21	Downgrade	B. Riley Securities	Buy → Neutral	$14
Nov-08-21	Downgrade	BofA Securities	Buy → Underperform	$36 → $16
Sep-28-21	Downgrade	Craig Hallum	Buy → Hold	$22
Dec-16-20	Initiated	Truist	Buy	$35
Oct-14-20	Reiterated	B. Riley Securities	Buy	$26 → $33
Oct-13-20	Initiated	UBS	Buy	$35
Oct-06-20	Reiterated	Oppenheimer	Outperform	$25 → $37
Sep-03-20	Resumed	ROTH Capital	Buy	$27

Show Previous Ratings

Apr-01-26 08:30AM	Purple Innovation, Inc. Q4 2025 Earnings Call Summary (Moby)
Mar-31-26 03:02PM	Purple Innovation Inc (PRPL) Q4 2025 Earnings Call Highlights: Navigating Growth and Challenges (GuruFocus.com)
08:16AM	Purple Innovation: Q4 Earnings Snapshot (Associated Press)
08:00AM	Purple Innovation Reports Fourth Quarter and Full Year 2025 Results (PR Newswire)
Mar-30-26 09:18AM	Purple Innovation Inc (PRPL) Q4 2025 Earnings Report Preview: What To Expect (GuruFocus.com)
11:30PM	Loading…
Mar-24-26 11:30PM	Purple Innovation Extends Maturity of Debt and Reschedules Fourth Quarter and Full Year 2025 Earnings Release and Conference Call (PR Newswire) -15.96%
01:45PM	Purple Innovation to Report Fourth Quarter and Full Year 2025 Results on March 25, 2026 (PR Newswire)
Jan-22-26 11:33PM	1 of Wall Street's Favorite Stock with Promising Prospects and 2 We Find Risky (StockStory)
Jan-14-26 10:33PM	Unpacking Q3 Earnings: Purple (NASDAQ:PRPL) In The Context Of Other Home Furnishings Stocks (StockStory) +5.63%
Jan-08-26 11:01PM	3 Reasons to Sell PRPL and 1 Stock to Buy Instead (StockStory)
Dec-15-25 09:00AM	Independent studies show Purple Innovations Essential and Restore mattresses, with GelFlex Grid technology, show self-reported pain dropping by 63-68% and sleep quality and comfort significantly improving (PR Newswire)
Nov-11-25 12:32AM	5 Insightful Analyst Questions From Purple's Q3 Earnings Call (StockStory)
Nov-07-25 04:06PM	Purple (PRPL) Shares Skyrocket, What You Need To Know (StockStory) +18.54% -8.10%
Nov-05-25 08:30AM	PRPL Q3 Deep Dive: Margin Recovery and Wholesale Expansion Shape Outlook (StockStory) -10.99%
12:04AM	Purple Innovation Inc (PRPL) Q3 2025 Earnings Call Highlights: A Turnaround in Revenue and ... (GuruFocus.com)
05:35PM	Loading…
Nov-04-25 05:35PM	Purple Innovation (PRPL) Reports Q3 Loss, Misses Revenue Estimates (Zacks)
04:44PM	Purple Innovation: Q3 Earnings Snapshot (Associated Press Finance)
04:34PM	Purple (NASDAQ:PRPL) Misses Q3 Revenue Estimates, Stock Drops (StockStory)
04:05PM	Purple Innovation Reports Third Quarter 2025 Results (PR Newswire)
Nov-03-25 08:12AM	Purple Innovation Inc (PRPL) Q3 2025 Earnings Report Preview: What To Expect (GuruFocus.com)
Nov-02-25 10:02PM	Purple (PRPL) To Report Earnings Tomorrow: Here Is What To Expect (StockStory)
Oct-31-25 08:05AM	Colgate-Palmolive (CL) Surpasses Q3 Earnings Estimates (Zacks)
Oct-29-25 04:05PM	Purple Innovation to Report Third Quarter 2025 Results on November 4, 2025 (PR Newswire) -5.82%
Oct-07-25 12:01AM	3 Reasons to Sell PRPL and 1 Stock to Buy Instead (StockStory)
Sep-02-25 02:26PM	Why Purple (PRPL) Shares Are Trading Lower Today (StockStory) -6.03%
Aug-31-25 11:31PM	Q2 Earnings Review: Home Furnishings Stocks Led by Purple (NASDAQ:PRPL) (StockStory)
Aug-21-25 02:45PM	Purple, Bausch + Lomb, Etsy, Intel, and Camping World Shares Are Falling, What You Need To Know (StockStory)
Aug-12-25 02:11PM	Purple, United Airlines, Genesco, Caleres, and VF Corp Shares Skyrocket, What You Need To Know (StockStory) +7.86%
12:51AM	PRPL Q2 Deep Dive: New Product Launches and Retail Expansion Drive Outlook Amid Margin Pressures (StockStory)
12:35AM	5 Revealing Analyst Questions From Purple's Q2 Earnings Call (StockStory)
03:16AM	Loading…
Jul-30-25 03:16AM	Purple Innovation Inc (PRPL) Q2 2025 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
Jul-29-25 05:40PM	Purple Innovation (PRPL) Reports Q2 Loss, Beats Revenue Estimates (Zacks) -15.00%
05:25PM	Purple (NASDAQ:PRPL) Posts Q2 Sales In Line With Estimates, Stock Soars (StockStory)
04:39PM	Purple Innovation: Q2 Earnings Snapshot (Associated Press Finance)
04:05PM	Purple Innovation Reports Second Quarter 2025 Results; Reaffirms 2025 Guidance (PR Newswire)
Jul-28-25 09:40AM	What To Expect From Purple Innovation Inc (PRPL) Q2 2025 Earnings (GuruFocus.com) +11.63%
Jul-27-25 11:03PM	Purple (PRPL) Q2 Earnings Report Preview: What To Look For (StockStory)
Jul-21-25 04:05PM	Purple Innovation to Report Second Quarter 2025 Results on July 29, 2025 (PR Newswire) +9.69% +7.19%
Jul-17-25 11:32PM	Q1 Earnings Review: Home Furnishings Stocks Led by Purple (NASDAQ:PRPL) (StockStory) +7.28%
08:00AM	GigaCloud Technology Inc Brings Curated Showroom Spotlighting Strategic Brand Partnerships to 2025 Summer Las Vegas Market (GlobeNewswire)
Jun-29-25 12:02PM	Two Workers for SEC-Edgar Filing Agent Face Insider Charges (Bloomberg)
Jun-27-25 04:29AM	Purple's Q1 Earnings Call: Our Top 5 Analyst Questions (StockStory) -6.40%
May-19-25 09:29AM	PRPL Q1 Earnings Call: Wholesale Expansion and Margin Gains Amid Industry Headwinds (StockStory)
May-07-25 07:29AM	Q1 2025 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents) +10.22%
03:20AM	Purple Innovation Inc (PRPL) Q1 2025 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
May-06-25 05:55PM	Purple Innovation (PRPL) Reports Q1 Loss, Misses Revenue Estimates (Zacks) +12.13%
04:05PM	Purple Innovation Reports First Quarter 2025 Results; Reaffirms 2025 Guidance (PR Newswire)
04:00PM	Purple Announces Significant Expansion of Commercial Relationship with Somnigroup (PR Newswire)
May-02-25 04:07PM	Purple Innovation to Report First Quarter 2025 Results on May 6, 2025 (PR Newswire)
Apr-30-25 08:20AM	Newell Brands (NWL) Reports Q1 Loss, Tops Revenue Estimates (Zacks)
Apr-29-25 09:00AM	PURPLE TRANSFORMS LUXURY SLEEP WITH NEW REJUVENATE COLLECTION FEATURING GRID TECHNOLOGY - THE MOST COMFORTABLE MATTRESS OF ALL TIME (PR Newswire) +10.00%
Apr-24-25 09:04AM	1 of Wall Street's Favorite Stock with Solid Fundamentals and 2 to Approach with Caution (StockStory)
Apr-15-25 05:03AM	Q4 Home Furnishings Earnings: Purple (NASDAQ:PRPL) Earns Top Marks (StockStory) -5.42%
Apr-11-25 05:02AM	3 Reasons PRPL is Risky and 1 Stock to Buy Instead (StockStory)
Mar-14-25 04:32PM	Purple Innovation Soars 38% as Company Announces Strategic Review (GuruFocus.com) +35.63% -5.78%
10:10AM	Q4 2024 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents)
03:09AM	Purple Innovation Inc (PRPL) Q4 2024 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
Mar-13-25 05:30PM	Purple Innovation (PRPL) Reports Q4 Loss, Tops Revenue Estimates (Zacks) -5.95%
04:36PM	Purple Innovation: Q4 Earnings Snapshot (Associated Press Finance)
04:10PM	Purple (NASDAQ:PRPL) Reports Q4 In Line With Expectations, Stock Jumps 20.6% (StockStory)
04:05PM	Purple Innovation Reports Fourth Quarter and Full Year 2024 Results (PR Newswire)
04:05PM	Purple Innovation Announces Review of Strategic Alternatives to Maximize Shareholder Value (PR Newswire)
Mar-12-25 04:05PM	Purple Innovation to Report Fourth Quarter and Full Year 2024 Results on March 13, 2025 (PR Newswire)
Mar-07-25 08:02AM	3 Small-Cap Stocks in the Doghouse (StockStory)
Feb-11-25 07:00AM	GigaCloud Technology Inc Strengthens Its B2B Marketplace with Leading Furniture Suppliers (GlobeNewswire) -8.93%
Feb-07-25 04:06AM	3 Reasons to Avoid PRPL and 1 Stock to Buy Instead (StockStory)
Jan-13-25 07:00AM	Purple Innovation Revises Full Year 2024 Guidance; Company Announces Participation in the 2025 ICR Conference (PR Newswire)
Nov-21-24 04:14AM	Home Furnishings Stocks Q3 Teardown: Purple (NASDAQ:PRPL) Vs The Rest (StockStory)
Nov-05-24 12:37PM	Q3 2024 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents) -12.00%
02:07AM	Purple Innovation Inc (PRPL) Q3 2024 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
Nov-04-24 05:25PM	Purple Innovation (PRPL) Reports Q3 Loss, Misses Revenue Estimates (Zacks)
04:41PM	Purple (NASDAQ:PRPL) Reports Sales Below Analyst Estimates In Q3 Earnings (StockStory)
04:24PM	Purple Innovation: Q3 Earnings Snapshot (Associated Press Finance)
04:05PM	Purple Innovation Reports Third Quarter 2024 Results (PR Newswire)
Nov-03-24 02:08AM	Purple (PRPL) Reports Earnings Tomorrow: What To Expect (StockStory)
Nov-01-24 09:09AM	Purple Innovation Inc (PRPL) Q3 2024: Everything You Need to Know Ahead of Earnings (GuruFocus.com)
Oct-28-24 04:05PM	Purple Innovation to Report Third Quarter 2024 Results on November 4, 2024 (PR Newswire) +6.82%
Sep-06-24 04:17AM	Home Furnishings Stocks Q2 Results: Benchmarking Purple (NASDAQ:PRPL) (StockStory) -5.56%
Aug-22-24 04:05PM	Purple Innovation Announces Consolidation of Manufacturing Operations to Accelerate Growth (PR Newswire) +7.83%
Aug-06-24 08:48AM	Q2 2024 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents) -8.47%
Aug-05-24 06:10PM	Purple Innovation (PRPL) Reports Q2 Loss, Misses Revenue Estimates (Zacks) -5.60%
04:09PM	Purple (NASDAQ:PRPL) Reports Sales Below Analyst Estimates In Q2 Earnings (StockStory)
04:05PM	Purple Innovation Reports Second Quarter 2024 Results (PR Newswire)
Aug-04-24 03:01AM	Purple (PRPL) Reports Q2: Everything You Need To Know Ahead Of Earnings (StockStory)
Jul-29-24 10:00AM	Purple Innovation (PRPL) Expected to Beat Earnings Estimates: What to Know Ahead of Q2 Release (Zacks)
Jul-25-24 04:05PM	Purple to Report Second Quarter 2024 Results on August 5, 2024 (PR Newswire) +6.72%
Jul-04-24 08:50AM	Home Furnishings Stocks Q1 In Review: Purple (NASDAQ:PRPL) Vs Peers (StockStory)
Jun-29-24 03:07AM	Insider Buying: CEO Robert Demartini Acquires Shares of Purple Innovation Inc (PRPL) (GuruFocus.com)
Jun-04-24 04:05PM	Purple to Participate in Oppenheimer 24th Annual Consumer Growth & E-Commerce Conference (PR Newswire)
May-14-24 10:35AM	Purple Innovation posted 33.1% growth in wholesale, while DTC stayed flat in Q1 (Retail Dive)
May-08-24 12:24PM	Purple Innovation, Inc. (NASDAQ:PRPL) Q1 2024 Earnings Call Transcript (Insider Monkey) -8.93%
06:25AM	Q1 2024 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents)
03:52AM	Purple Innovation Inc (PRPL) (Q1 2024) Earnings Call Transcript Highlights: Navigating ... (GuruFocus.com)
May-07-24 09:56PM	PRPL Stock Earnings: Purple Innovation Misses EPS, Misses Revenue for Q1 2024 (InvestorPlace)
06:28PM	Purple Innovation Inc Reports Q1 2024 Earnings: A Detailed Financial Analysis (GuruFocus.com)
05:55PM	Purple Innovation (PRPL) Reports Q1 Loss, Lags Revenue Estimates (Zacks)
05:06PM	Purple Innovation: Q1 Earnings Snapshot (Associated Press Finance)
05:05PM	Purple (NASDAQ:PRPL) Misses Q1 Sales Targets (StockStory)
04:05PM	Purple Innovation Reports First Quarter 2024 Results (PR Newswire)
May-06-24 03:06AM	Purple (PRPL) Q1 Earnings: What To Expect (StockStory) +5.59%

Purple Innovation, Inc. engages in the design and manufacture of comfort technology products. It offers mattresses, bed pillows, seat cushions, mattress protector, and bamboo sheets. The company was founded by Terry V. Pearce and Tony Marion Pearce in 1989 and is headquartered in Lehi, Utah.

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PRPL

Purple Innovation Inc

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