Analysts 16 incl. previous ratings
Rating Distribution 15 Buy · 1 Hold · 0 Sell
Date Action Analyst Rating Change Price Target Change Implied Upside Sep 16, 2026 Resumed M Morgan Stanley
Overweight $230 +55.3% Sep 01, 2026 Initiated R Rosenblatt
Buy $245 +65.4% Jul 16, 2026 Resumed W Wedbush
Outperform $211 +42.4% Jul 10, 2026 Reiterated A Argus
Buy $205 → $210 +41.8% Feb 24, 2026 Upgrade M Morgan Stanley
Equal-Weight → Overweight $5500 +3,613.0% Feb 10, 2026 Upgrade G Gordon Haskett
Hold → Buy $5440 +3,572.4% Feb 04, 2026 Upgrade M Mizuho
Neutral → Outperform $6000 +3,950.5% Feb 04, 2026 Downgrade C Citizens JMP
Mkt Outperform → Mkt Perform Feb 03, 2026 Reiterated U UBS
Buy $6806 → $6608 +4,360.9% Nov 24, 2025 Upgrade B BofA Securities
Neutral → Buy $6000 +3,950.5% Nov 24, 2025 Initiated B BNP Paribas Exane
Outperform $6100 +4,018.0% Nov 13, 2025 Upgrade W Wedbush
Neutral → Outperform $6000 +3,950.5% Oct 27, 2025 Upgrade T Truist
Hold → Buy $5750 +3,781.7% Oct 23, 2025 Initiated K KeyBanc Capital Markets
Overweight $6450 +4,254.3% Sep 30, 2025 Initiated M Mizuho
Neutral $5975 +3,933.6% Aug 05, 2025 Upgrade E Erste Group
Hold → Buy Jul 30, 2025 Downgrade W Wedbush
Outperform → Neutral $5900 +3,883.0% Apr 04, 2025 Upgrade B BTIG Research
Neutral → Buy $5500 +3,613.0% Feb 18, 2025 Upgrade C CFRA
Hold → Buy Nov 27, 2024 Initiated R Robert W. Baird
Outperform $5850 +3,849.2%
Show Previous Ratings
Insider Trading
Relationship
Date
Transaction
Cost
#Shares
Value ($)
#Shares Total
SEC Form 4
Pisano Paulo CHIEF HUMAN RESOURCES OFFICER Oct 15 '26 Sale 163.06 1,500 244,590 70,400 Oct 16 04:15 PM Pisano Paulo CHIEF HUMAN RESOURCES OFFICER Sep 15 '26 Sale 173.02 1,500 259,530 71,900 Sep 16 04:15 PM MYLOD ROBERT J JR Director Sep 01 '26 Sale 200.00 1,000 200,000 14,000 Sep 02 04:15 PM Pisano Paulo CHIEF HUMAN RESOURCES OFFICER Aug 31 '26 Sale 203.48 3,000 610,440 73,400 Sep 01 04:15 PM MYLOD ROBERT J JR Chairman Sep 01 '26 Proposed Sale 198.40 1,000 198,400 Sep 01 04:06 PM MILLONES PETER J EXECUTIVE VP, GENERAL COUNSEL Aug 17 '26 Sale 207.59 50,050 10,390,070 375,025 Aug 18 04:42 PM WITTMAN VANESSA AMES Director Aug 17 '26 Sale 211.00 375 79,125 16,133 Aug 18 04:41 PM WITTMAN VANESSA AMES Officer Aug 17 '26 Proposed Sale 211.00 375 79,125 Aug 17 04:37 PM Steenbergen Ewout L CHIEF FINANCIAL OFFICER Aug 12 '26 Sale 211.03 20,000 4,220,516 59,794 Aug 13 04:36 PM EWOUT STEENBERGEN Officer Aug 12 '26 Proposed Sale 212.87 20,000 4,257,400 Aug 12 04:31 PM MYLOD ROBERT J JR Director Aug 05 '26 Sale 206.70 1,000 206,700 15,000 Aug 06 04:35 PM MYLOD ROBERT J JR Chairman Aug 05 '26 Proposed Sale 206.70 1,000 206,700 Aug 05 04:04 PM MYLOD ROBERT J JR Director Jul 29 '26 Sale 200.00 5,000 1,000,000 16,000 Jul 30 04:15 PM WITTMAN VANESSA AMES Director Jul 28 '26 Sale 192.00 1,125 216,000 16,508 Jul 29 04:15 PM MYLOD ROBERT J JR Chairman Jul 29 '26 Proposed Sale 200.00 5,000 1,000,000 Jul 29 04:11 PM WITTMAN VANESSA AMES Officer Jul 28 '26 Proposed Sale 192.00 1,125 216,000 Jul 28 04:10 PM MILLONES PETER J EXECUTIVE VP, GENERAL COUNSEL May 26 '26 Sale 163.67 62,500 10,229,456 425,075 May 27 04:58 PM WITTMAN VANESSA AMES Director Apr 17 '26 Sale 192.00 1,125 216,000 16,050 Apr 21 05:00 PM WITTMAN VANESSA AMES Officer Apr 17 '26 Proposed Sale 192.00 1,125 216,000 Apr 20 04:08 PM Fogel Glenn D CEO AND PRESIDENT Apr 15 '26 Sale 185.36 16,726 3,100,294 298,174 Apr 16 04:30 PM GLENN D FOGEL & AMY J ROBERTS Director Apr 15 '26 Proposed Sale 181.12 16,726 3,029,413 Apr 15 04:51 PM Fogel Glenn D CEO AND PRESIDENT Mar 16 '26 Sale 4292.10 669 2,871,413 12,596 Mar 17 04:30 PM GLENN D FOGEL & AMY J ROBERTS Director Mar 16 '26 Proposed Sale 4241.26 669 2,837,403 Mar 16 04:34 PM Fogel Glenn D CEO AND PRESIDENT Feb 17 '26 Sale 4149.75 452 1,875,688 18,543 Feb 18 09:05 PM Fogel Glenn D CEO AND PRESIDENT Feb 17 '26 Sale 4093.72 550 2,251,544 18,995 Feb 18 09:00 PM Fogel Glenn D CEO AND PRESIDENT Feb 10 '26 Sale 4043.49 10 40,435 19,535 Feb 18 09:00 PM GLENN D FOGEL & AMY J ROBERTS Director Feb 17 '26 Proposed Sale 4140.60 1,012 4,190,287 Feb 17 04:35 PM MYLOD ROBERT J JR Director Feb 02 '26 Sale 5105.36 40 204,214 840 Feb 03 04:32 PM MYLOD ROBERT J JR Chairman Feb 02 '26 Proposed Sale 5105.36 40 204,214 Feb 02 04:08 PM Fogel Glenn D CEO AND PRESIDENT Jan 15 '26 Sale 5208.09 60 312,486 19,555 Jan 16 04:30 PM Fogel Glenn D CEO AND PRESIDENT Jan 15 '26 Sale 5181.34 953 4,937,816 19,615 Jan 16 04:25 PM WITTMAN VANESSA AMES Director Jan 15 '26 Sale 5191.15 15 77,867 687 Jan 16 04:25 PM GLENN D FOGEL & AMY J ROBERTS Director Jan 15 '26 Proposed Sale 5187.02 1,013 5,254,451 Jan 15 04:25 PM WITTMAN VANESSA AMES Director Jan 15 '26 Proposed Sale 5191.15 15 77,867 Jan 15 04:03 PM MYLOD ROBERT J JR Chairman Jan 02 '26 Proposed Sale 5356.77 40 214,271 Jan 02 04:02 PM Fogel Glenn D CEO AND PRESIDENT Dec 15 '25 Sale 5464.94 442 2,415,502 20,568 Dec 16 04:35 PM Fogel Glenn D CEO AND PRESIDENT Dec 15 '25 Sale 5414.53 571 3,091,695 21,010 Dec 16 04:30 PM WITTMAN VANESSA AMES Director Dec 15 '25 Sale 5362.00 15 80,430 702 Dec 16 04:30 PM WITTMAN VANESSA AMES Director Dec 15 '25 Proposed Sale 5362.00 15 80,430 Dec 15 07:28 PM GLENN D FOGEL & AMY J ROBERTS Director Dec 15 '25 Proposed Sale 5301.64 1,013 5,370,561 Dec 15 04:25 PM MYLOD ROBERT J JR Director Dec 02 '25 Sale 5000.00 40 200,000 920 Dec 03 04:30 PM MYLOD ROBERT J JR Chairman Dec 02 '25 Proposed Sale 5000.00 40 200,000 Dec 02 04:08 PM Fogel Glenn D CEO AND PRESIDENT Nov 17 '25 Sale 5062.25 170 860,582 21,581 Nov 19 07:40 AM Fogel Glenn D CEO AND PRESIDENT Nov 17 '25 Sale 5007.69 400 2,003,074 21,751 Nov 19 07:35 AM Fogel Glenn D CEO AND PRESIDENT Nov 17 '25 Sale 4820.35 443 2,135,414 22,151 Nov 19 07:30 AM WITTMAN VANESSA AMES Director Nov 17 '25 Sale 5030.00 15 75,450 717 Nov 19 07:30 AM WITTMAN VANESSA AMES Director Nov 17 '25 Proposed Sale 5030.00 15 75,450 Nov 17 05:42 PM GLENN D FOGEL & AMY J ROBERTS Director Nov 17 '25 Proposed Sale 5048.01 1,013 5,113,634 Nov 17 04:30 PM MYLOD ROBERT J JR Director Nov 07 '25 Sale 5000.00 40 200,000 960 Nov 10 04:30 PM Pisano Paulo CHIEF HUMAN RESOURCES OFFICER Nov 07 '25 Sale 5000.00 200 1,000,000 1,514 Nov 10 04:30 PM MYLOD ROBERT J JR Chairman Nov 07 '25 Proposed Sale 5000.00 40 200,000 Nov 07 04:20 PM
Booking Holdings, Inc. engages in the provision of online travel and related solutions. The firm offers services through the following brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. It provides accommodation reservations including hotels, hostels, apartments, vacation rentals, and other properties. The company was founded by Jay Scott Walker on July 18, 1997, and is headquartered in Norwalk, CT.
President Mr. Glenn D. Fogel
Executive VP & CFO Mr. Ewout Lucien Steenbergen
Executive VP & General Counsel Mr. Peter J. Millones Jr.
Chief Human Resources Officer Mr. Paulo Pisano
Senior VP Ms. Caroline Dolores Sullivan