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Direct Digital Holdings, Inc. engages in an end-to-end, full-service programmatic advertising platform, which focuses on advertising technology, data-driven campaign optimization and other solutions. It operates across multiple industry verticals such as travel, healthcare, education, financial services, and consumer products with an emphasis on small- and mid-sized businesses transitioning into digital with digital media budgets. The company was founded by Mark D. Walker and Keith W. Smith on June 21, 2018 and is headquartered in Houston, TX.
Insider Trading
Relationship
Date
Transaction
Cost
#Shares
Value ($)
#Shares Total
SEC Form 4
Leatherberry Antoinette Renee Director Dec 18 '24 Sale 0.85 7,038 5,982 55,812 Dec 19 04:07 PM Locke Mistelle Director Dec 18 '24 Sale 0.85 7,048 5,991 30,201 Dec 19 04:06 PM Cohen Richard Director Dec 18 '24 Sale 0.85 7,057 5,998 55,905 Dec 19 04:05 PM Walker Mark D Chairman and CEO Dec 13 '24 Sale 0.73 22,793 16,639 145,407 Dec 17 04:13 PM Walker Mark D Chairman and CEO Dec 16 '24 Sale 0.70 8,107 5,675 137,300 Dec 17 04:13 PM Walker Mark D Chairman and CEO Dec 11 '24 Sale 0.85 15,000 12,750 175,000 Dec 12 06:27 PM Walker Mark D Chairman and CEO Dec 10 '24 Sale 1.01 10,000 10,100 190,000 Dec 12 06:27 PM Walker Mark D Chairman and CEO Dec 12 '24 Sale 0.82 6,800 5,576 168,200 Dec 12 06:27 PM Cohen Richard Director Dec 09 '24 Option Exercise 0.00 24,615 0 62,962 Dec 11 04:55 PM Walker Mark D Chairman and CEO Dec 04 '24 Sale 1.01 8,000 8,080 8,763 Dec 05 04:11 PM Walker Mark D Chairman and CEO Dec 05 '24 Sale 0.92 8,763 8,062 0 Dec 05 04:11 PM Walker Mark D Chairman and CEO Dec 03 '24 Sale 1.15 3,404 3,915 16,763 Dec 05 04:11 PM Walker Mark D Chairman and CEO Nov 29 '24 Sale 1.20 8,647 10,376 27,667 Dec 02 04:17 PM Walker Mark D Chairman and CEO Nov 27 '24 Sale 1.25 8,000 10,000 36,314 Dec 02 04:17 PM Walker Mark D Chairman and CEO Dec 02 '24 Sale 1.20 7,500 9,000 20,167 Dec 02 04:17 PM Walker Mark D Chairman and CEO Nov 26 '24 Sale 1.30 6,336 8,237 44,314 Nov 26 04:05 PM Walker Mark D Chairman and CEO Nov 25 '24 Sale 1.34 6,000 8,040 50,650 Nov 26 04:05 PM Walker Mark D Chairman and CEO Nov 22 '24 Sale 1.30 5,000 6,500 56,650 Nov 26 04:05 PM Walker Mark D Chairman and CEO Nov 19 '24 Sale 1.50 5,000 7,500 61,650 Nov 21 04:02 PM SMITH W KEITH President Nov 15 '24 Sale 1.80 313 563 76,978 Nov 19 04:23 PM Walker Mark D Chairman and CEO Nov 15 '24 Sale 1.82 7,240 13,177 70,051 Nov 19 04:22 PM Walker Mark D Chairman and CEO Nov 18 '24 Sale 1.55 3,401 5,272 66,650 Nov 19 04:22 PM Mark Walker Officer Nov 15 '24 Proposed Sale 1.97 277,291 546,263 Nov 15 11:38 AM Keith Smith Officer Nov 15 '24 Proposed Sale 1.93 208,013 401,465 Nov 15 11:10 AM Leatherberry Antoinette Renee Director Jun 14 '24 Sale 5.10 2,890 14,752 38,071 Jun 14 09:22 PM Locke Mistelle Director Jun 14 '24 Sale 5.22 1,098 5,732 12,634 Jun 14 09:21 PM Cohen Richard Director Jun 14 '24 Sale 5.31 2,778 14,751 38,183 Jun 14 09:20 PM