Celsius Holdings, Inc. (CELH): A Bull Case Theory

We came across a bullish thesis on Celsius Holdings, Inc. on Stock Region Research’s Substack by Stock Region. In this article, we will summarize the bulls’ thesis on CELH. Celsius Holdings, Inc.'s share was trading at $45.42 as of June 26^th. CELH’s trailing and forward P/E were 137.64 and 70.92 respectively according to Yahoo Finance.

Celsius Holdings (CELH), best known for its booming presence in the energy drink market, has emerged as a Wall Street favorite, fueled by both retail enthusiasm and recent stock momentum. With a 5.54% recent gain and growing consumer visibility—often seen in the hands of fitness-focused and health-conscious consumers—Celsius is rapidly cementing its place as a household brand.

Despite the absence of major news, its performance continues to attract attention, underscoring the strength of its brand resonance and market positioning. The bullish sentiment is palpable not just on store shelves, but also in trading circles, where technical analysts are eyeing key price levels: a break above $43.24 could signal more upside potential, while a dip below $41.16 may warrant caution. Supporters, including the article’s author, are rooting for CELH to sustain its momentum, highlighting the stock’s blend of cult-like consumer following and investor excitement.

The narrative draws parallels to its product—a consistent jolt of energy—mirrored in CELH’s stock action, which continues to outperform without relying on headline catalysts. As Celsius keeps expanding its market footprint and brand recognition, its stock could remain an energizing force in portfolios, embodying both consumer and investor confidence.

Previously we covered a bullish thesis on Celsius Holdings, Inc. by One-Hovercraft-1935 in May 2025, which highlighted distribution recovery, global expansion, and strong brand equity. The company's stock price has appreciated approximately by 16.6% since our coverage. This is because the thesis played out. The thesis still stands as growth continues. Stock Region shares a similar view but emphasizes on short-term momentum.

CELH isn't on our list of the 30 Most Popular Stocks Among Hedge Funds. While we acknowledge the risk and potential of CELH as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

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Disclosure: None. This article was originally published at Insider Monkey.