Enterprise Suite and Agentic AI: Can Intuit Win Mid-Market?

Intuit Inc. INTU unveiled its newest agentic AI enhancements for Intuit Enterprise Suite this week. The update introduces four AI agents — Finance, Payments, Accounting, Project Management — that proactively automate tedious workflows, such as cash flow forecasting, invoice reminders, transaction categorization and consolidation. These agents operate as “intelligent business partners,” with Intuit reporting that 78% of users find operations easier and 68% gain more time for growth.

The platform’s integration of GenOS, the company’s generative AI operating system, has been optimized for “done for you” experiences across its 100???million user base. Enterprise enhancements now include multi entity financial views, AI powered KPI scorecards, three way cash flow forecasting and consolidated dashboards, all aimed at scaling mid market businesses with ERP grade intelligence. 

From a productivity standpoint, the new agent suite could save finance teams decent hours per month by automating tasks. The combination of seamless data flow, AI-enabled human experts and platform wide insights is positioned to help Intuit capture a larger share of mid market ERP spend.

This move places Intuit squarely within the emerging agentic AI trend, riding a wave highlighted by Forrester as a key 2025 technology. Moreover, a key pillar of Intuit’s future growth lies in the mid-market. This segment, defined as businesses generating between $2.5 million and $100 million annually, represents an $89 billion total addressable market opportunity. Intuit is aggressively capturing this market with its Enterprise Suite, which combines multi-entity accounting, payroll, marketing (via Mailchimp) and financial insights in a single, scalable solution.

AI-Powered Transformation at Oracle and Paychex

Oracle ORCL is integrating generative AI across its Fusion Cloud Applications, spanning HR, finance and supply-chain operations. These AI-driven assistants from Oracle enhance workflow efficiency, provide real-time insights and optimize business planning, helping enterprises make quicker, data-informed decisions. Oracle also committed $3 billion over five years to expand its AI and cloud infrastructure in Germany and the Netherlands. Oracle Cloud Infrastructure Generative AI Agents let enterprises quickly adopt agentic AI by combining LLMs and enterprise data for autonomous insights via natural-language prompts. 

Paychex PAYX is enhancing its HR and payroll solutions by incorporating advanced AI capabilities throughout its platforms. Recently, Paychex introduced an AI-driven sales technology stack and a market intelligence tool. These tools from Paychex are designed to boost sales team efficiency, improve lead targeting and streamline overall sales operations.

INTU’s Price Performance, Valuation and Estimates

Shares of Intuit have rallied 22.0% year to date, outperforming both the broader industry as well as the S&P 500 composite.

From a valuation standpoint, Intuit shares are expensive, as suggested by the Value Score of F. In terms of forward 12-month Price/Sales (P/S), Intuit is currently trading at 10.24X, which is at a premium to the industry average of 8.95X.

Intuit’s estimate revisions reflect a positive trend. The Zacks Consensus Estimate for fiscal 2025 and 2026 EPS has been revised upward over the past two months. The Zacks Consensus Estimate for fiscal 2025 EPS suggests 18.4% growth year over year, while the same for fiscal 2026 calls for 13.7% growth year over year.

Currently, Intuit carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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This article originally published on Zacks Investment Research (zacks.com).

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