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Kohl's Corporation (KSS) Is A Good Brand, Says Jim Cramer

By Ramish Cheema | July 26, 2025, 7:46 PM

We recently published 10 Stocks On Jim Cramer’s Mind As He Gives Up On Becoming Fed Chair. Kohl’s Corporation (NYSE:KSS) is one of the stocks Jim Cramer recently discussed.

Kohl’s Corporation (NYSE:KSS) is an American retailer that sells a wide variety of products. Cramer has discussed the firm several times this year. His comments during the first quarter were mostly bearish as he believed that Kohl’s Corporation (NYSE:KSS) might find it hard to recover its sales. However, this time he struck a positive tone:

“But Kohl’s is not a great company. It has a balance sheet that’s not great. But I’ll tell you one thing that it does have. It had three suitors in the 50 to 60 area. And David, the--- suitors, were not, they were not clowns. . .they were legitimate people. And I’ve got to tell you. They refinanced debt. Now they did three terrible coupons. 10% refinancing. . .but they had no debt in the next five years! So I mean like, this guy, Michael Bender, the new CEO, he could turn it around! You do not want to be short this stock.

“I would say that the economy is strong, employment is strong. You don’t bet against a department store that has minus 4% comps with no debt that is due within five years with the possibility, not [inaudible], of a turn, not falling apart.

“[When asked what Kohl’s was worth how challenging retail is] 15.80. [Based on] it does have decent real estate it does have some good stores. . .it does have Sephora. . .which is very important. And, look, it didn’t really have a CEO, it had that terrible situation with that fellow who was doing some things that none of us would do. And he’s gone. It has a decent board. It’s just not, it’s not what you would go after. It’s not a Bed Bath.

“Kohl’s. Kohl’s is not bad, David. Good brand. A house brand. . . they’ve got very good kitchenware.”

Kohl’s Corporation (KSS) Is A Good Brand, Says Jim Cramer

Yet, he wasn’t a fan of Kohl’s Corporation (NYSE:KSS) as soon as earlier this month:

“We are experiencing a hundred trillion dollar wealth transfer from baby boomers to Gen X, Y, and Zers, and they’re cutting their teeth on stocks right now, doing just what I’m telling you. It’s easy to spot housing wins extended to beaten-down stocks like the Target or Kohl’s. I’m not a fan of Kohl’s…”

While we acknowledge the potential of KSS as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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