UBS Nudges Nutrien Price Target to $64, But Keeps Neutral Stance Amid Fertilizer Market Gloom

Nutrien Ltd. (NYSE:NTR) is one of the best agriculture technology stocks to buy now. On July 23, 2025, UBS raised its price target on the stock from $56 to $64 while maintaining a Neutral rating, signaling cautious optimism. While the valuation bump hints at improving conditions, perhaps tighter execution or slightly firmer fertilizer pricing, the firm held back from upgrading the rating.

UBS analysts remain concerned about soft demand in global fertilizer markets, particularly for nitrogen and potash, suggesting that broader macro conditions still weigh on Nutrien’s near-term upside.

The firm had previously downgraded Nutrien back in October 2024 due to low projected free cash flow and flat earnings outlook, a stance that hasn’t shifted dramatically despite the raised target.

Nutrien Ltd. (NYSE:NTR) is a Canadian agricultural giant and the world’s largest provider of crop inputs and services, including potash, nitrogen, and phosphate products, alongside a massive retail distribution network that serves growers across the Americas and beyond.

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