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Susquehanna Lifts PT on Booking Holdings (BKNG) to $6,500 From $6,000

By Noor Ul Ain Rehman | August 15, 2025, 9:43 PM

Booking Holdings Inc. (NASDAQ:BKNG) is one of the best stocks to invest in for beginners. On August 1, Susquehanna raised the firm’s price target on Booking Holdings Inc. (NASDAQ:BKNG) to $6,500 from $6,000, keeping a positive rating on the shares.

Jim Cramer on Booking Holdings (BKNG): “Think Twice Before You Write Off the Travel Bull Market”
A fast-paced travel agent making a bookings for a family vacation package.

The firm told investors that Booking Holdings Inc. (NASDAQ:BKNG) delivered a strong Q2 with gross bookings, room nights, and revenue all surpassing expectations.

Management added that travel demand has been steady so far in Q3. However, it stated that concerns such as macro and geopolitical uncertainty may affect performance, especially as Booking Holdings Inc. (NASDAQ:BKNG) laps tougher comps in August and September.

Booking Holdings Inc. (NASDAQ:BKNG) provides online travel and related solutions, such as accommodation reservations. The company offers its services through various brands, including Booking.com, Priceline, Agoda, KAYAK, and OpenTable.

While we acknowledge the potential of BKNG as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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