Williams Trading Raises PT on NIKE (NKE) Stock

NIKE, Inc. (NYSE:NKE) is one of the Best Consumer Cyclical Stocks to Buy According to Hedge Funds. On August 27, Williams Trading lifted the price target on the company’s stock to $100 from $73, while keeping a “Buy” rating, as reported by The Fly. As per the firm analyst, NIKE, Inc. (NYSE:NKE)’s US marketplace is expected to be largely cleaned up by September end. Also, the full price Air Force 1 sales continue to turn positive on a YoY basis, while US retailers are pleased with the Jordan Retro, the firm added.

NIKE, Inc. (NYSE:NKE) expects the business to improve due to the progress it is making via its Win Now strategy actions. While the company’s Q4 2025 reflected the largest financial impact from its Win Now strategy actions, it expects the headwinds to moderate. Revenues for NIKE, Inc. (NYSE:NKE) came in at $11.1 billion, reflecting a fall of 12% on a reported basis and down 11% on a currency-neutral basis. Notably, NIKE Direct revenues stood at $4.4 billion, down by 14% on a reported and currency-neutral basis, because of a 26% fall in NIKE Brand Digital, partially mitigated by the 2% rise in NIKE-owned stores.

Oakmark Funds, advised by Harris Associates, released its Q2 2025 investor letter. Here is what the fund said:

“NIKE, Inc. (NYSE:NKE) Cl B is a global leader in athletic footwear, apparel, and equipment. The company has built a leading global brand through decades of successful product innovation, marketing and partnerships with premier athletes. Since peaking in 2021, Nike’s stock price has declined to roughly a third of its previous high, largely due to challenges in its direct-to consumer initiative and concerns over tariffs. In our view, Nike’s new CEO is implementing a credible plan to improve fundamental performance by bolstering wholesaler relations and diversifying distribution while further increasing product innovation. We believe these actions will help to improve the health of the business over the medium-term, resulting in better growth and enhanced margins. These concerns provided us with the opportunity to purchase shares at a meaningful discount to our estimate of intrinsic value.”

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Disclosure: None. This article is originally published at Insider Monkey.