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Jim Cramer Says "Apple Remains a Maligned Company"

By Syeda Seirut Javed | September 10, 2025, 12:10 AM

Apple Inc. (NASDAQ:AAPL) is one of the stocks in focus in Jim Cramer’s game plan for this week. Cramer reiterated his “own it, don’t trade it” advice for the company stock. He said:

“Now here’s something that could move the needle, though: Apple. Yes, Apple’s rolling out the iPhone 17 line of products, and I like what I’m hearing, which is crickets. Yes… it’s supposed to be what’s called an awe-dropping event. But like so many things that Apple does these days, nobody on Wall Street seems to care. Good thing is, the rest of the world does feel differently and does care. Apple remains a maligned company with the best pure product set in history. And as long as that’s the dichotomy, well, you probably know exactly what I’m going to say: own it, don’t trade it.”

technology, future, assistant
Copyright: bedo / 123RF Stock Photo

Apple Inc. (NASDAQ:AAPL) designs and sells smartphones, computers, tablets, wearables, and accessories, alongside services that include cloud, digital content, payments, and subscriptions.

While we acknowledge the potential of AAPL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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